Senior Marketing Technical Specialist - Cape Union Mart

Job description

An established Retail Company in Cape Town is looking for a Senior Marketing Technical Specialist to join their IT team. The ideal candidate for this role will be responsible for working with both the Digital Marketing and eCommerce teams, providing support on existing initiatives and working on exciting new projects.

Requirements

Salesforce Marketing Cloud experience:

1. Email Studio, mobile studio
2. Journey Builder, Content builder, Mobile Connect & Social studio
3. Account setup and configuration
4. Business units, Users and roles, Sender and Reply Mail Management
5. Campaign builds and management
6. Data management and segmentation strategies
7. Data extensions, contact builder, queries and filters
8. Reporting, Tracking, and Analytics

Competencies

1. Ampscript, HTML, CSS, JavaScript & responsive
2. SQL, SOAP and Rest API integrations
3. Demonstrated writing/communication skills
4. Proven record for problem resolution and successful completion of complex projects
5. Strong organisational skills and exemplary attention to detail
6. Ability to work independently and multi-task and prioritize a high volume of projects and tasks at one time
7. Strong analytical and quantitative thinking
8. Must thrive in a fast-paced business environment and have a proven ability to adapt to changing priorities and strict deadlines

Key Responsibilities

1. Build and activate a Journey Builder Interaction
2. Utilise and modify existing responsive template designs, build data extensions and dynamic content, populate content, handle send management, report results
3. Leverage Salesforce tools and scripting languages to update content and enable subscriber personalisation and/or segmentation
4. Monitors campaign sending and validates completion
5. Participate in strategic planning in regard to email design, deliverability and capabilities in Marketing Cloud as required
6. Understand and recommend data flows into and out of Marketing Cloud aligned to business requirements
7. Understanding of Salesforce ecosystem and common integration points

Qualifications & Accreditations

1. A 3-year Diploma or Degree with Information Technology being the core subject
2. Salesforce Marketing Cloud accreditation (advantageous)
3. Completed course in digital marketing
4. Other digital marketing accreditations 

Experience

1. A minimum of 5 years’ experience in an IT environment is essential
2. 2 years Salesforce Marketing Cloud (advantageous)
3. 2 years digital marketing is essential
4. Retail sector covering both Store and eCommerce (advantageous)