Brand & Communication Specialist - Engen

Who You Are

• You are a dynamic thinker with a high aptitude for learning
• You have built credibility within your organization and amongst your peers
• You are an expert at the implementation advertising & promotions projects
• You have excellent communication and negotiation skills
• You have a reputation for being insightful and operating with integrity
• You are flexible to travel

What You Have Done Before

• NQF Level 7 (Degree in Marketing/ Communications)
• 5 years in Retail Branding and Communications
• Experience in communication and design

Exciting Challenges You Might Face

• Immerse yourself in various aspects of the organisation
• Influencing the strategic direction of Engen convenience business
• Operate effectively within a team environment in an ever-changing, dynamic and agile business

What You Will Be Doing

RETAIL COMMUNICATION STRATEGY & CONTENT MANAGEMENT

• Develop, manage and implement Retail digital and communications content strategy/processes to effectively communicate retail initiatives to all stakeholders
• Maintain IT communication and information platforms (izone and Dealer Zone) to deliver value-add information to Dealer network & company staff

COMMUNICATION CAMPAIGN MANAGEMENT

• Manage and implement Retail communication campaigns to enhance advertising and marketing initiatives
• Ensure alignment with other stakeholder groups by providing business insights, analytics and trends
• Build sustainable relationships with all key stakeholders to enhance brand-advertising interventions, Public Relations and Media Liaison and align with group communication governance and protocol

COMMUNICATION DATA MANAGEMENT & EFFECTIVENESS

• Manage all marketing and advertising consumer data harvesting, mining & data analytics and reporting
• Manage and coordinate consumer data storage within legislative requirements
• Track effectiveness of internal & external communications by implementing and managing Customer NPS for internal commutations and PR communications ROI analytics for external communications

BRAND COMMUNICATION STANDARDS & PLANS

• Develop, maintain and manage Retail Brand communication standards at the forecourt and drive a communications framework project to clarify communication and messaging and monitor progress through the development of an annual communications plan and manage budget expenditure against plan
• Manage and implement all management presentation content relating to management communication and marketing roadshows

COMPETITOR BRAND COMMUNICATION ANALYSIS

• Analyse and assess competitor brand communication activities to ensure Engen remains current and relevant in its communications initiative's delivery
  
  

STAKEHOLDER ENGAGEMENT

• Align communication planning and execution with Engen Corporate Strategy and Communication and other operating divisions with regular and timely input into the overarching Engen Integrated Communication Calendar
• Align with stakeholders to maximise overall investment and enhance the synergised exposure of the Engen brand

PR & COMMUNICATION AGENCY MANAGEMENT

• Manage PR, Content and Communication Agencies in the development and leverage of marketing and advertising communication content