KFC Sales / Marketing Jobs in Johannesburg
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Key Responsibilities
- Provide support in developing insightful marketing strategies aligned with the regional NAM strategy and plans for the countries for which they are responsible
- Analyse trends and statistics across different markets and menus, setting pricing and strategic direction through analytics
- Provide support in developing relevant consumer insights, NPD, packaging design, and PR in conjunction with the Marketing Manager when applicable
- Provide support in developing impactful advertising that is relevant, grows the KFC brand over time, and drives sales overnight
- Provide input into the annual budgeting process and then manage the budget with the in-country brand team to achieve key objectives in their markets
- Travel to all respective markets to gain insights into the competitive landscape and an understanding of the country in order to ensure relevant plans are developed and executed
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Stakeholders and Decision-Making Scope
- Internal: NAM Marketing Team, NAM Marketing Director, NAM GM, CMO, Executive Team, Development, IT, SCM, Ops and Finance.
- External: Ogilvy Cape Town, In-market agencies, Franchisees, and Franchisee teams
- Final decisions at a strategic level in this role are always made in alignment with the Marketing Director
- In final execution and implementation of work, final decisions can be made with in-country Marketing resources and the franchisee
- In collaboration with the NAM GM and marketing team as well as alignment with the franchisee, there is full scope to make changes and/ or enhance any existing process or products
Travel Requirements
Hybrid working conditions in the office plus regular travel into NAM countries
Qualifications
- Tertiary degree level qualification, with a major in Economics, Finance, or Marketing
Experience
- In-depth knowledge of the New African markets preferred
- Previous experience working in African markets will be preferred
- Min 10+ years of relevant business experience
- Previously demonstrated experience in external relationship building
- Excellent interpersonal and team interaction skills and abilities
- Excellent communication and influencing skills; & a high work ethic with the ability to work under pressure and tight deadlines
- High analytical ability and experience in strategic direction setting using statistical data
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Knowledge
- Full understanding of different country market conditions – both macro and micro with very limited access to reliable information
- Lead analytical work on pricing, menu, and marketing influence on the FZ business model
Competencies
- In-depth knowledge of the New African markets preferred
- Previous experience working in African markets will be preferred
- Min 10+ years of relevant business experience
- Previously demonstrated experience in external relationship building
- Excellent interpersonal and team interaction skills and abilities
- Excellent communication and influencing skills; high work ethic with the ability to work under pressure and tight deadlines
- High analytical ability and experience in strategic direction setting using statistical data
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