Marketing Manager, Brand & Advertising - Nedbank

Job Purpose

Support the formulation of marketing and brand strategy and the annual brand plan and manage and affect the implementation of the marketing plan and brand plan to influence targeted consumers or businesses to choose Nedbank’s products and services and to achieve specific measurable business and marketing objectives. 

Job Responsibilities

• Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on the budgetary position including the rationale for deviations. 
• Manage the campaign workflow process as defined in the ways of work and outlined on Magnetic, to ensure campaign integration and big idea amplification.

• Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns. 
• Interrogate and manage supplier costs in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers. 
• Provide content in support of the development of the marketing strategy for the Business Unit. 
• Understand Divisional/Business Unit objectives to ensure relevant implementation of plans. 
• Provide input on campaigns and activities for relevant marketing reports. 
• Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan. 
• Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on an understanding of the target market. 
• Ensure relevant and impactful marketing and communications tactics and implementation. 
• Identify and engage with all relevant stakeholders across Business Unit to ensure a robust implementation of marketing initiatives. 
• Build and maintain collaborative relationships with identified key stakeholders to deliver on business results. 
• Support the achievement of the business strategy, objectives and values. 
• Identify training courses and career progression for self through input and feedback from management. 
• Ensure all personal development plan activities are completed within a specified timeframe. 
• Share knowledge and industry trends with team and stakeholders during formal and informal interaction. 
• Seek opportunities for and obtain buy-in for developing working process enhancements and/or efficiencies that will improve the impact and effectiveness of your role. 

People Specification
Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Bachelor of Arts: Marketing, Bachelor of Commerce: Marketing

Essential Certifications

• Marketing Association of South Africa (MASA)

Type of Exposure

• Strategic thinking skills - the ability to think beyond the immediate and tactical. 
• Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms 
• Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service 
• Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns 
• Analytical skills - the ability to process information/insights resulting in plans/interventions/campaigns that are effective 
• Creative evaluation skills - ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics 
• Influencing stakeholders to obtain buy-in for concepts and ideas 
• Sharing information in different ways increases stakeholders' understanding. 
• Brainstorming ways of improving a product or situation 
• Working with a group to identify alternative solutions to a problem. 
• Interacting with diverse people 
• Building and maintaining effective relationships with internal and external stakeholders

Minimum Experience Level

• Three or more years as an intern, marketing assistant or marketing coordinator

Technical / Professional Knowledge

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strategy
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementation of marketing plans in support of the marketing and business strategies

Behavioural Competencies

• Building Partnerships
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation