Marketing Analyst - HomeChoice

Homechoice is a leading omni-channel retailer, delighting our customers with an innovative range of curated products on personalized terms. Our aim is to provide multiple, convenient and easy retail shopping channels to guarantee that we meet all our customer expectations. 

The ideal candidate for this role will be responsible for planning sales targets for various customer segments and driving these sales through business efficient strategies. Driving business efficiency through accurate campaign analysis, response forecasting and budget management.

Are you a confident and analytical individual who uses data to drive decision making? Doe strategy interest you?  If yes - then here is your next challenge!

Here’s what you can expect to be doing in the role:

• Set key metric targets and implement plans to achieve the metrics. Primary metrics include sales, budget efficiency and new name acquisition.
• Accurately forecast and develop a campaign sales plan and budget to provide the business with a clear roadmap to meet financial objectives
• Ensure trends are monitored with changes identified timeously for re-forecasting and adjust accordingly
• Provide insightful reporting & analysis for weekly sales, monthly management reports, marketing review, quarterly reviews, and ad hoc requests
• Analyze trends relating to key variables within campaigns and put forward proposals for improvement
• Increase customer demand and basket size to deliver intake targets and drive organic growth through innovation
• Engage and challenge the different business units to improve conversion from Intake to net sales (NSV) by achieving conversion objectives within the sales pipeline
• Monitor campaigns and channel performance to achieve NSV, taking proactive actions to improve any underperformance
• Leverage relationships with merchandise and operations for great marketing offers and incentives to drive customer demand
• Collaborate with the data science and customer analytics teams to develop insight led campaign segmentation strategies to achieve customer growth
• Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels
• Engage with external vendors in efforts to seek additional acquisition opportunities
• Drive process improvements in campaign execution

Requirements

• A Business Science / BComm / Finance /  Marketing Degree and/or CIMA qualification 
• Passionate about data, insights and analytics
• A strategic thinker that uses data to drive decisions
• Result orientated individual
• Intermediate Microsoft Excel skills
• Previous experience in direct marketing is advantageous
• Previous experience in planning or demand planning is an advantage

Our Values

• Keep Innovating – we have the courage to contribute new ideas and turn those ideas into reality.
• Think like an entrepreneur – we treat the business like it's our own.
• Keep it real – we are mindful of the impact of our words and actions.
• Raise the bar – we strive to deliver excellence in everything that we do.