Copywriter at Upstream

The role

• Have you ever received a marketing text message and either deleted it right away or thought that you could have done it better? This is your chance! The copywriter works in a creative partnership with the campaign manager to conceive, develop, and produce effective messages for mobile marketing campaigns. The copywriter is responsible for writing fun and compelling messages that sound as if they are coming from a real person, not a machine. These texts can establish an on-going virtual dialogue with participants, convince them to take action, or keep them entertained. Messages can reach a wide audience so the writing style must be broadly appealing, use persuasive, natural language, and reflect the copywriter's deep understanding of his or her culture. What can you do with 160 characters or less?

Main responsibilities

• Meeting with the campaign management team to discuss client requirements and background of the mobile marketing campaign.
• Writing clear, persuasive and original SMS messages (limited to 160 characters) and mobisite articles in English several times a day and selecting suitable images to accompany the articles from the company's resources.
• Carefully proofreading to check spelling and grammar in English.
• Using the company's CMS (Content Management Systems) on a daily basis.
• Daily monitoring of participants'/end-users' replies towards the campaigns to ensure Customer Care compliance.
• Keeping up to date with popular culture and trends.

Requirements:

• Native in English and Afrikaans language.
• Degree in copywriting, journalism or marketing or related fields.
• Minimum 1-2 years of working experience in the fields of copywriting/journalism (for websites/newspapers/magazines/creative agencies etc.), broad marketing or online marketing / advertising.
• Good computer skills (MS Office).
• In touch with current affairs, society, popular culture.
• Characterized by productivity, creativity and organizational skills.