Country Lead: Revenue Growth Management at Coca-Cola

Coca-Cola Beverages Africa (CCBA) presents an exciting opportunity for a Country Lead: Revenue Growth Management to join the Revenue Growth team at CCBSA. The role will report to the Director of Revenue Growth Management.

CCBA is the 8th largest Coca-Cola authorised bottler in the world by revenue, and the largest on the continent. It accounts for over 40% of all Coca-Cola ready-to-drink beverages sold in Africa by volume. With over 14 000 employees in Africa, CCBA group services more than 800 000 customers with a host of international and local brands. CCBA group operates in 14 countries: South Africa, Kenya, Ethiopia, Uganda, Mozambique, Namibia, Tanzania, Botswana, Zambia, Eswatini, Lesotho, Malawi and the islands of Comoros and Mayotte.

Key Duties & Responsibilities

• Revenue Growth Strategy Development: Lead the creation and implementation of CCBSA’s Revenue Growth Management strategy, ensuring alignment with both short- and long-term business objectives. Deliver measurable top-line growth through a disciplined strategic framework.
• Pricing & Revenue Policy Implementation: Collaborate with CCBA and Monster to develop and execute pricing and revenue policies that support sustainable growth. Ensure effective implementation that achieves targeted revenue outcomes.
• Market Opportunity Identification & Execution: Identify and activate profitable revenue growth initiatives such as new product launches, pricing strategies, and portfolio optimizations. Deliver year-over-year revenue growth of 5–10% through these focused interventions.
• Global Benchmarking & Best Practice Integration: Represent CCBSA in global revenue growth forums and benchmarking exercises. Translate best-in-class global practices into locally relevant strategies that enhance revenue performance.
• Cross-Functional Team Leadership & Collaboration: Build and lead a high-performing Revenue Growth Management team. Develop structured training programs to strengthen capability, enhance performance, and ensure long-term talent retention.
• Data-Driven Decision Making: Champion the use of big data analytics and advanced IT systems to drive insight-led revenue strategies. Ensure that 90% of decisions are grounded in robust data analysis and predictive modeling.
• Stakeholder Engagement & Influence: Engage senior leadership and key commercial stakeholders with clear, insight-driven recommendations. Influence strategic direction through compelling business cases and aligned execution roadmaps.
• Cross-Functional Collaboration (Finance, M&T, Sales, Key Account, Trade Marketing, Logistics): Foster seamless collaboration across Finance, Marketing & Trade, Sales, Key Accounts, Trade Marketing, and Logistics. Enable end-to-end integration of revenue initiatives across the value chain to ensure cohesive execution.

Functional Capabilities

• Revenue Growth Strategy Development.
• Pricing & Revenue Policy Implementation.
• Market Opportunity Identification & Execution.
• Global Benchmarking & Best Practice Integration.
• Cross-Functional Team Leadership & Collaboration.
• Data-Driven Decision Making.
• Stakeholder Engagement & Influence.
• Cross-functional collaboration with Finance, M&T, Sales, key accounts, trade marketing, and logistics.

KBI

• Volume growth
• NSR growth by category
• Market share gains
• Gross Profit Growth

Skills, Experience & Education

Education

• University Degree (BCom) required, post-graduate qualification preferred.

Experience

• 6-8  years of relevant experience.
• Proven experience in developing and implementing revenue growth strategies.
• Strong background in pricing, market research, and business strategy, particularly within the beverage industry.
• Experience leading cross-functional teams and engaging with senior stakeholders.

Skills

• Pricing and Revenue Management Expertise: Deep understanding of pricing models, revenue optimization strategies, and their application to drive top-line growth.
• Data Analytics & Insights: Proficiency in using data to drive decision-making, identifying trends, and leveraging insights to optimize pricing and growth strategies.
• Cross-Functional Leadership: Strong ability to lead and collaborate across sales, marketing, finance, and supply chain teams to ensure alignment and execution of revenue initiatives.
• Market & Competitive Analysis: In-depth understanding of the South African beverage market, competitive landscape, and customer behavior to inform strategic decisions.
• Stakeholder Management & Communication: Excellent skills in managing relationships with senior stakeholders and influencing decisions at both local and global levels.
• Innovation & Business Development: Ability to identify new business opportunities, develop innovative solutions, and drive profitable growth through market-leading initiatives.
• Team Leadership & Talent Development: Capability to mentor, manage, and develop a high-performing team, ensuring continuous improvement and alignment with organizational goals.