Head: Assupol Retail Distribution - Sanlam Group


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Sanlam Group Sales / Marketing Jobs in Johannesburg


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What will you do?

The SRM Head – Assupol Retail Distribution is accountable for the strategic leadership, commercial performance, operational execution, and long-term sustainability of the Assupol Retail tied distribution channel.

This role leads the national tied channel through:

  • Building a high-performance sales culture
  • Strengthening leadership capability across regions
  • Driving customer-focused, multi-need distribution
  • Embedding operational excellence
  • Driving commercial discipline and cost effectiveness
  • Ensuring full alignment with SRM’s unified distribution strategy
  • This role is instrumental in positioning SRM’s tied distribution as a future-fit, multi-product, digitally enabled, commercially efficient engine that delivers growth with quality

What will make you successful in this role?

Output / Core Responsibilities

Strategic Leadership & Channel Direction

  • Lead the strategic direction for the Assupol Retail Distribution channel as part of SRM’s unified distribution model.
  • Translate enterprise strategy into clear national, regional operating plans.
  • Drive market penetration strategies, especially in high-growth and underdeveloped regions.
  • Lead channel evolution to support multi-need customer engagement and diversified product penetration.
  • Shape the medium- and long-term roadmap for a sustainable, growth-driven tied channel.


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Commercial & Financial Sustainability

  • Drive distribution performance with a balanced focus on growth, productivity, quality, and operational discipline.
  • Strengthen distribution economics by embedding cost-effective sales practices and optimising commission release structures.
  • Lead cost-to-income and commercial sustainability initiatives across regions to ensure long term viability and performance stability.

Sales Performance, Productivity & Quality Management

  • Accountable for national sales performance across new business, productivity, quality, and customer measures.
  • Set and cascade clear sales targets and operating rhythms across provinces.
  • Drive productivity uplift through consistent pipeline management, field coaching, daily/weekly visibility, and sales discipline.
  • Champion multi-product selling across advisers and managers, ensuring alignment to customer needs and SRM’s advisory philosophy.
  • Strengthening sales quality, ensuring best-in-class standards in onboarding, data hygiene, compliance, and customer outcomes.

Leadership Development & People Capability

  • Build a strong, scalable, and capable leadership pipeline.
  • Drive leadership development programmes that enhance strategic thinking, operational acumen, and people leadership capability.
  • Champion a culture of accountability, performance ownership, and delivery discipline.
  • Ensure adviser capability is continuously uplifted through structured learning, onboarding, coaching, and productivity accelerators.
  • Support organisational transformation goals, talent mobility, and inclusive leadership practices.

Integration, Transformation & Organisational Alignment

Lead the integration of Assupol Retail Distribution into SRM’s unified distribution model, ensuring alignment of:

  • Processes
  • Systems
  • Governance
  • Incentive models
  • Operating structures
  • Drive cultural integration, building a cohesive, high-performance, “One Distribution” identity.
  • Ensure seamless collaboration across SRM clusters including Operations, Enablement, Finance, Human Capital, and Data.
  • Support modernisation and digital adoption across the tied channel to increase efficiency and customer experience quality.

Governance, Compliance & Risk Management

  • Uphold full compliance with regulatory and governance requirements, including FAIS, TCF, and conduct standards.
  • Strengthen governance practices across ensuring ethical sales behaviours and consistent customer outcomes.
  • Implement strong quality assurance practices, early-warning mechanisms, and operational that protect business integrity.
  • Ensure readiness for internal and external audit and strengthen risk management practices across the channel.


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Qualifications and Experience;

  • Bachelor’s degree in business, Commerce, Finance, or related field (Honours/MBA advantageous).
  • At least 15 years’ leadership experience in tied distribution or large-scale sales leadership roles.
  • Proven success leading large, dispersed teams and driving sustainable commercial outcomes.
  • Deep understanding of distribution economics, sales cycles, regulatory frameworks, and mass-market customer behaviour.
  • Experience leading large-scale transformation, integration, or change programmes.
  • Strong operational acumen with the ability to balance strategy and execution.

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