HyperionDev Advertising / Media Jobs in Johannesburg
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ABOUT THE ROLE
As a Social Media Manager at HyperionDev, you will lead our social media initiatives, enhancing engagement and expanding our brand presence across key platforms to support the company's growth and educational objectives.
This role combines strategic planning, content creation, and community engagement to effectively shape HyperionDev's public narrative and strengthen our position in the competitive tech education market. \Your contributions will be crucial in driving our brand perception and fostering meaningful interactions with our audience.
RESPONSIBILITIES
Content Creation and Management:
- Develop, curate, and manage all published content (images, video, written) across various social media platforms.
- Maintain a consistent voice and brand tone adapted to each specific social media channel.
Social Media Strategy:
- Plan and execute a comprehensive social media strategy to increase brand awareness, engagement, and traffic across Facebook, Twitter, LinkedIn, Instagram, and other relevant platforms.
- Collaborate with marketing, sales, and product development teams to align social media campaigns with business goals.
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Engagement and Community Management:
- Monitor, listen, and respond to users in a "Social" way while cultivating leads and sales.
- Engage in social media presence creation on new and emerging social media platforms.
- Online reputation and review management on social channels and review platforms, including Google Reviews, TrustPilot, Reddit etc.
Analytics and Reporting:
- Measure the success of every social media campaign, analyze the effectiveness of campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the social media campaigns.
- Report insights gained from social media monitoring to the Marketing team and company management, informing them of shifts in the social landscape.
Advertising:
- Design, create, and manage promotions and social ad campaigns, being sure to integrate with the company’s overall marketing campaign plan and channels.
- Manage efforts in building online reviews and reputation, and monitor online reviews and respond to each review timely and with respect.
Compliance and Brand Integrity:
- Ensure that all social media posts, replies, and actions are compliant with the social media platform’s guidelines and policies.
- Uphold the company's brand integrity across all social media interactions.
Collaboration and Coordination:
- Work with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages.
- Coordinate with the marketing team to ensure consistency in messaging across various marketing initiatives.
REQUIREMENTS
Minimum
- Bachelor's degree in marketing, communications, or a related field.
- Demonstrated success in social media marketing, with 3-5 years of experience in a similar role.
- Proficient in social media analytics tools and platforms, such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.
- Strong understanding of social media algorithms, trends, and best practices.
- Excellent communication and collaboration skills, with the ability to work effectively cross-functionally and influence stakeholders.
- Proven track record in designing and executing successful paid advertising campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter, including budget management and conversion tracking.
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Preferred
- A post-grad degree in Digital Marketing, Communications, Media Studies, or a closely related field can provide a deeper understanding of advanced marketing theories and applications.
- Certifications from reputable organisations in social media strategy and digital marketing, such as the Google Analytics Certification, Hootsuite Social Marketing Certification, or Facebook Blueprint Certification, demonstrating advanced knowledge and a commitment to professional development.
- Skills in graphic design, video editing, and content management systems. Proficiency in tools like Adobe Creative Suite (Photoshop, Premiere Pro), Canva, or similar software would be advantageous for creating engaging multimedia content.
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