Product Marketing Specialist - MultiChoice


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MultiChoice Group Advertising / Media Jobs in Gauteng


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Tasks

Brand Management

  • Establish performance specifications, cost and price parameters, market applications and sales estimates.
  • Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs).
  • Monitor market trends, research consumer markets and competitors’ activities to identify opportunities and key issues.
  • Oversee marketing, advertising, and media activities to ensure consistency with product line strategy.
  • Ensure alignment between content initiatives and marketing plans and execution.
  • Support the online and social media strategy to ensure set targets are met.
  • Monitor product distribution and consumer reactions.
  • Brainstorm new and innovative growth strategies.
  • Align the company and key markets around the brand’s direction, choices, and tactics.

Brand Strategy Development and Execution

  • Develop and implement product marketing strategies that enhance brand positioning and market competitiveness.
  • Lead go-to-market planning and execution for new and existing products.
  • Analyse and influence how brand is positioned in the market to achieve the desired and relevant perceptual value.
  • Partner with cross-functional teams to ensure seamless integration of campaigns across channels.
  • Monitor product and brand performance, generating insights to inform decision-making and optimize campaigns.
  • Analyze market trends, competitor activity, and customer feedback to identify opportunities for growth.
  • Support the delivery of commercial targets by crafting compelling product narratives, sales enablement materials, and customer-facing content.
  • Project manage campaigns across key channels including ATL, BTL and digital from start to finish including briefing of internal creative teams/agencies, media, approvals, internal alignment and stakeholder management and production.


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Stakeholder Engagement

  • Work closely with cross-functional teams to deliver integrated marketing strategy and execution, as well as ensure brand consistency to drive acquisition.
  • Drive alignment across internal and external teams across key regions to drive marketing strategy and brand.
  • Establish and maintain effective relationships with creative agencies and suppliers.
  • Regular follow-up and feedback with critical business partners.
  • Collaborate with the content team; enabling them to meet their channel objectives by providing campaigns and executions that meet business results.
  • Prepare and deliver content, marketing, and communication plan presentations to various stakeholders as and when required.

Qualifications Essentials

  • National Diploma or equivalent qualification at NQF Level 6 in Marketing Management or a closely related field
  • Bachelor’s Degree or equivalent qualification at NQF Level 7 in Marketing, Media, Communications, or a relevant discipline is preferred.

Experience & Skills

  • 3–5 years of proven experience in product marketing, brand management, or related roles.
  • Strong commercial mindset with the ability to link marketing activities to business outcomes.
  • Excellent communication and storytelling skills, with the ability to translate technical features into customer benefits.
  • Analytical proficiency in measuring performance and generating actionable insights.
  • Creative problem-solver with experience driving cross-functional collaboration.
  • Up to date with latest trends and marketing best practices
  • Budget management experience
  • Comfortable working with numbers, metrics, and spreadsheets
  • Experience in managing advertising and media agencies


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