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The purpose of this role is to effectively manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.
Responsibilities
- Ensures digital campaigns are trafficked effectively to achieve expected performance targets
- Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. CM360)
- Ensures campaigns are set up correctly and ad creative are in the correct format
- Proactively reviews and manages client data to ensure optimal performance on all campaigns
- Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
- Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
- Oversees the campaigns' performance against client key performance indicators
- Develops and maintains relationships with client team and other disciplines to nurture performance growth
- Drives effective client relationships with accurate and timely performance communication
- Delivers accurate campaign setups and thorough testing
- Manages and prioritizes the executive and analyst workflow
- Ensures best in class delivery of Ad Ops work
- Builds strong relationships across client services team and with client
- Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology
- Communicates and manages relationships with internal and external clients
- Communicates and manages relationships and training with media partners
- Ensures all campaigns are trafficked in compliance with established data taxonomies
- Provides subject matter expertise in at least one connected tech stack (i.e. Google)
- Deploys site side tracking across multiple tag management solutions (e.g. GTM)
- Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations
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- Supports a culture of operational excellence in all client operations processes and activities.
- Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
- Collaborate with 3rd party suppliers, including digital agencies and partners
- Develops key media owner and senior client relationships to enhance our offering
- Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders
- Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.
- Attend key client meetings with campaign managers.
- Drive effective collaboration across account manager teams.
- Integrate and articulate digital thinking, platforms and solutions within the planning teams
- Establish innovative shared strategy products and processes.
- Technical Capabilities is must in CM360 and Excel
Nice to have:
- DV360
- GA4
- GTM
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