Mr Price Group Advertising / Media Jobs in Durban
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Job Description
To support in the conceptualisation, development and delivery of visually compelling, brandaligned design solutions that support the brands communication across touchpoints. Under the guidance of experienced designers and the brand team, this role will ensure creative output aligns with brand identity, drives customer engagement and provides consistency in the quality of all collateral for promotional campaign activity.
Responsibilities
Research and Insights
- Collate design trends, market trends and customer insights to create relevant designs.
- Track digital platform and design program updates and enhancements to apply efficient and innovative ways of working.
- Compile regular feedback on retail and competitor activity to track and benchmark campaign performance.
Photography and Editing
- Assist the designer to capture photographic images of products for Flat-lay displays for use in promos and adhoc marketing collateral.
- Implement edits using intermediate editing skills and image manipulation for use in all National marketing collateral in accordance to our brand identity.
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Design
- Assist the designer and brand team in creating marketing collateral for seasonal campaigns, posters, leaflets, social media posts; newsletters; videos and Point Of Sale collateral.
- Collaborate on the "end-to-end" creation of designs to meet all the needs of the business, from brief to final artwork or completed production.
- Participate in brainstorms and contribute to concept development.
- Work closely with brand teams to ensure understanding of briefs and objectives. Use and adhere to rand guidelines with consistent application of brand ID. Experiment with innovative design and fresh creative. Package and Deliver correct artwork specifications to suppliers.
Internal Comms
- Contribute to design concepts and photography for special projects such as Awards events, Conference events, Supplier Day, the Internal Newsletter and other internal marketing collateral.
- Assist with all adhoc marketing and internal requirements.
- Create presentation decks, mock up and mood boards when required for internal review and use.
File Management
- Organise design files and maintain folder and filing structures.
- Ensure correct bleed, resolution and finished art practices are adhered to. Follow the prescribed data management process.
Qualifications
- Bachelor’s Degree or Diploma in Graphic Design, Motion graphics or equivalent.
- 2+ years in a design studio, creative agency or fast paced marketing environment;
- Basic to intermediate photography skills preferred
- Retail experience is preferred, fashion experience is advantageous
- Proficiency in Adobe Creative Suite; Photography; Video Editing a bonus.
- Strong attention to detail.
- Retail, Marketing, Design principles, layout, typography, digital first, print specs, ability to work quickly.
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