Brand Manager - Viv Gordon Placements (VGP)

eg. Accountant or Accounting or Kempinski



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Brand Manager - Viv Gordon Placements (VGP)





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1. Patiently scroll down and read the job description below.

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4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.


Responsibilities

  • Internal brand activation to create competitive advantage through people and brand positioning
  • Guide and influence internal (staff) activation to ensure ongoing alignment between internal and external brand positioning.
  • Lead and direct the translation of the brand strategy into the various support unit strategies to ensure alignment and consistency.
  • To increase brand equity through the activation of the corporate brand strategy across all brand touchpoints.
  • Lead, direct and execute a consistent, differentiating brand experience across touchpoints
  • Identify brand touch points for consumers, intermediaries and other stakeholders
  • Evaluate experience against desired brand experience and identify gaps
  • Partner with the business and recommend people, process and technology solutions to address this and to enable consistent delivery on the desired brand experience
  • Activate the brand strategy through the development and implementation of integrated campaigns and media solutions
  • Develop strategic and tactical ATL and BTL campaigns that support business objectives and optimise the application of media channels such as advertising, promotions and sponsorships
  • Manage the campaign process and rollout
  • Monitor and track brand performance
  • Ongoing measurement of brand performance against brand objectives as well as specific campaign (business) objectives.
  • Govern corporate identity and brand usage
  • Direct and manage brand application to ensure consistency in respect of visual application and execution and messaging (as per brand usage policy, CI manual and corporate brand strategy).
  • Manage the internal design hub
  • Overall management and approval of design work and ensure it meets client expectations.
  • Accountability for people, processes and systems that enable delivery.
  • Project manage external suppliers
  • Including ATL agencies; BTL agency; media agency and other partners to ensure focused and efficient execution as per agreed plans, budgets and timelines. 

 


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Requirements

The successful candidate must have/be:

  • Relevant Bachelor’s Degree in Marketing or related field.
  • Post-graduate Degree - advantageous
  • At least eight years’ experience with a proven track record of successful brand management, positioning and communication with a leading brand
  • Experience in developing and executing media campaigns
  • A proven track record in Brand governance and managing Corporate Identity
  • Previous proven track record of managing external agency partners
  • Experience in managing a team
  • Proven experience of delivering big projects
  • Computer literate (MS Office package)
  • Thorough knowledge of above-the-line and below-the-line media platforms
  • Good knowledge of Digital Marketing and leveraging it to optimise brand performance
  • Strategic thinking combined with detailed implementation skills
  • Good budget management
  • Project management
  • Excellent presentation and negotiation skills
  • Creative, innovative, can work independently and under pressure towards strict deadlines
  • Excellent people skills
  • Strategic
  • Analytical
  • Problem-solving
  • Innovation
  • Negotiation
  • Attention to detail
  • Ability to initiate and drive change

 

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