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A South African company that provides solar energy solutions for homes and businesses is seeking a Digital Specialist & Performance Marketer who will be instrumental in optimizing and expanding their digital presence. This role demands mastery in creating and executing performance-driven strategies to significantly boost online traffic, conversion rates, and ROI. You will serve as a thought leader in performance marketing and SEO, consistently seeking innovative ways to ensure sustained competitive advantage.
Responsibilities:
Performance Marketing:
- Develop, manage, and optimize high-impact paid digital campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads) to achieve superior ROI.
- Continuously monitor, analyze, and optimize campaign performance based on clearly defined KPIs, including CPA, CPC, ROAS, and conversion metrics.
- Execute rigorous A/B testing, leveraging insights to refine and scale successful campaigns.
- Collaborate closely with the creative team to produce highly compelling, data-driven ad creatives.
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SEO & Content Optimisation:
- Lead the development and execution of advanced SEO strategies to improve organic rankings, drive traffic, and enhance user engagement.
- Conduct thorough keyword research, competitor analysis, and technical audits to inform ongoing optimization strategies.
- Manage on-page, off-page, and technical SEO, ensuring continuous improvement in website visibility and domain authority.
- Drive content strategy initiatives, aligning keyword and search intent insights to enhance relevance and user value.
Analytics & Reporting:
- Provide detailed analytics reports and strategic insights, clearly presenting actionable recommendations to senior management.
- Use advanced analytics tools (Google Analytics, SEMrush, Ahrefs, Moz, Hotjar) to measure and report campaign effectiveness regularly.
Strategy Development & Leadership:
- Serve as an authority in performance marketing and SEO within the company, keeping abreast of industry trends and emerging technologies.
- Proactively recommend innovative strategies and technologies to ensure sustained competitive advantage.
Minimum Requirements:
- Bachelor’s degree in Marketing, Digital Media, Business Analytics, or a related field; advanced certifications (Google Ads, Google Analytics, Meta Blueprint, SEO certifications) are strongly preferred.
- 5+ years proven experience as a Performance Marketing & SEO Specialist in highly competitive digital environments.
- Demonstrable track record of successfully managing high-budget digital campaigns with proven growth in traffic, leads, and conversions.
- Advanced proficiency in analytical and SEO tools (Google Ads, Google Analytics, Facebook Business Manager, LinkedIn Ads, TikTok Ads Manager, SEMrush, Moz, Ahrefs).
- Proven experience in data-driven decision-making and proficiency in using data visualization/reporting tools.
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Core Competencies & Skills:
- Exceptional analytical skills with an ability to translate complex data into actionable insights.
- Proven expertise in digital advertising channels, strategic SEO planning, and execution.
- Excellent understanding of digital user experience, conversion rate optimization (CRO), and landing page optimization techniques.
- Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously.
- Effective communicator and collaborator, able to clearly articulate strategies and results to diverse stakeholders.
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