Senior Manager: Global Client Pursuits - Baker McKenzie

Description

Role purpose

To lead strategic pitch enablement initiatives, focusing on leading the pitch content team as part of the Global Client Pursuits (GCP) function. The Senior Manager will be the Firm’s go-to expert for the latest pitch content, including staying updated on the latest pitch topics, creating high-quality write-ups for client solutions, and describing the firm’s services and areas of expertise through compelling value propositions. 

Main responsibilities

Pitch Content Strategy & Development:

• Lead the creation and management of high-quality pitch content, ensuring alignment with the firm’s business objectives and competitive positioning

• Develop strong, client-centric value propositions for competitive bids, panel submissions, and key client proposals

• Provide strategic input on content development, messaging, and storytelling to enhance proposal effectiveness

Content management & process optimisation:

• Lead the development, management, and implementation of a robust content repository and governance framework

• Oversee the processes, technologies, and platforms that support pitch content creation, storage, and accessibility

• Ensure all pitch content in the content library is up-to-date, well-organised, and easily retrievable by relevant stakeholders; Keep teams accountable for content management and regular updates through strong project management

• Develop and implement best practices for content reuse, content updates, and customisation to enhance efficiency and build a scalable knowledge base

• Leverage data analytics for content tracking, management, and timely updates, ensuring the most effective messaging is amplified. Tracking winning content to identify patterns of success with optimised future pitches

Stakeholder engagement & subject matter expertise:

• Act as the primary contact for developing the latest client solutions, firm services, and industry trends to support pitches and proposals, in collaboration with partners, GCP, and BDMC teams

• Build and maintain strong relationships with subject matter experts across the organisation to ensure content accuracy and relevance

• Stay informed on emerging content trends and competitive insights to refine and enhance pitch materials

• Develop and share regular content management reports with stakeholders to drive high content engagement and usage

Training & best practices:

• Lead training initiatives to upskill teams on best practices for pitch content creation and proposal development

• Develop guidelines, playbooks, and training materials to ensure consistency and effectiveness in pitching, using centrally available pitch content

• Foster a culture of continuous learning, improvement, and knowledge sharing across the organisation
  

Travel requirements: Mainly office-based; occasional travel.

Function

The Firm's BDMC function works closely with our Partners and leadership teams to:

• Increase our revenue, profitability and share across markets, industries and clients

• Enable us to win, retain and grow business through powerful pitches, engaging thought leadership and strong relationship management

• Lead market & client intelligence efforts to create new service line opportunities in industry and practice groups

• Channel the Baker McKenzie brand, identity and culture through a single communications voice

The Global Client Pursuits (GCP) team enables the Firm to win, retain, and grow business through powerful pitches. The GCP is a globally integrated dynamic team of high-performing individuals located across the world, who manage the firm's most strategic and high-value proposals and panels for key clients and pursuits.

You will report to: Director of Global Client Pursuits

Your direct reports, if any: Potentially will manage Senior Manager/s, Manager/s, and Specialist/s Teams 

Key relationships: 

• Partners, lawyers

• GCP team members

• BDMC colleagues

• Business Professionals’ colleagues in functions such as Pricing, Legal Project Management, Finance, Human Resources and Knowledge Management

Technical skills, qualifications and experience:

• A bachelor's degree

• Proven experience in pitch delivery, pitch content development, proposal writing, or related business development roles, within a competitive, client-focused professional services industry

• Strong leadership experience, able to manage teams, influence stakeholders and drive content excellence

• Exceptional writing, storytelling, and communication skills, able to translate complex solutions into compelling client narratives

• Expertise in content management tools, proposal automation software, and knowledge-sharing platforms

• Strategic thinker with a results-driven mindset and a keen understanding of competitive positioning

• Experience in training, coaching, and developing best practices for pitch and proposal writing

• Strong stakeholder management skills, with the ability to collaborate effectively across multiple business units

• Excellent project management skills, keeping multiple projects on track and meeting deadlines

• Client service focus, flexibility, can-do attitude; motivated and enthusiastic; personal drive and energy

• Gravitas to train and influence groups of partners or senior members of the Firm

• Serve as a role model for all team members

Personal qualities

These personal qualities represent the shared characteristics of high performers across Baker McKenzie, regardless of job level and location.

Know how

• Keeps across key developments in all relevant areas and demonstrates the ability to develop substantive authority in relation to the Firm's specialist fields

• Demonstrates the ability to identify the real issue, and to anticipate requirements and potential consequences; distils a range of possibilities by thinking in a considered, prudent manner

• Able to move through a variety of tasks requiring different approaches, knowledge, and expertise, with agility of mind and capacity for analysis and synthesis

Dedication

• Driven by a strong personal sense of integrity and upholds exemplary quality standards

• Prepares thoroughly, takes responsibility, uses initiative and is self-reliant to ensure work progresses to the fullest extent possible

• Hardworking and diligent with a keen understanding of client demands

• Demonstrates composure when dealing with difficult situations

Personal Impact

• Creates a positive impression at all times; develops relationships through collaboration and reciprocity

• Negotiates to achieve mutually satisfactory outcomes; shows good judgment on when to stand strong and when to compromise

• Invests in, nurtures and builds a network of productive relationships

Humanity

• Respectful to others, regardless of their position, and earns the respect of others by being transparent

• Has care and concern for others and a genuine interest in others as people

• Treats delicate or confidential issues with grace and discretion.