South African Broadcasting Corporation Advertising / Media Jobs in Johannesburg
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MAIN PURPOSE OF THE POSITION:
To synergize Strategic Media solutions nationally in order to provide Sales with Client and Market insights and ensure that Sales’ revenue targets are achieved.
Key Focus Areas
- Build data-driven market and brand insights
- Execute Digital media planning, optimisation & audience analysis
- Drive Digital research leadership & commercial insight
- Build Sales innovation, integrated offering, and product customisation
- Develop Digital sales enablement tools and thought leadership
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KEY ACCOUNTABILITIES:
- Develop and present media strategies that are in line with media industry developed communication strategies
- Source relevant and insightful information about the Media landscape.
- Analyze and interpret media and industry development information to maximize sales opportunities for the organization.
- Monitor advertising media and client activity to deliver key learnings, which ensure competitive media strategies
- Assist sales management to develop client-specific strategies including new business acquisition, dropped off business, pricing strategy, and rate cards.
- Extract and analyze information to understand consumer requirements and needs (Both in terms of product/service and brand).
- Develop and present media strategies reflective of the client’s communication strategies.
- Provide tracking of audience viewership information and insights (proactive/reactive)
- Exploring innovative market intelligent – use of bespoke/desktop research tools where necessary
- Define and interpret audience and market value to marketers’ communication objectives
- Develop multimedia planning schedules
- Analyse and provide post campaign information across platforms/clients
- Contribute to brand and market client workshops with provision of insights.
- Assist sales management with client commitment reviews and annual commitment negotiation strategy/planning.
- Collaborate with Trade Marketing in packaging insights for the Trade/industry to build demand generation
- Ensure adherence to SABC policy and procedures
- Establish, manage and maintain positive relationships with all internal and external relationships.
- Forge and manage strategic relationships with the advertising and media industry forums (e.g.: AMASA, AMF etc.) for organizational representation and influence.
REQUIREMENTS:
- National Diploma/Bachelors Degree (NQF 6/7) in Media/Sales & Marketing/Communications/Advertising related fields
- Minimum 3 years Mof edia sales / Media strategy / Media planning / Strategic planning / Media research experience
- High level of computer literacy (MS Word, PowerPoint, Excel)
- Innovative and also able to use and present analytical data in a creative manner Valid driver’s license
- Knowledge of the advertising industry and the corporate market
- Strategic Orientated
- Efficiency in the use of industry systems e.g. Looker Studio (used for real-time revenue dashboards) CRM tools (e.g. Hubspot or Pipedrive) to track pipeline and sales activities
- TELMAR, ARIANNA, and ADDYNAMIX, Digital planning tools, etc.
- Good communication (Verbal & written), interpersonal, and presentation skills
- Persuasive, able to influence attitudes and opinions of others, and skillful at negotiating
- Attention to detail
- Analytical and problem-solving ability
- Customer service-oriented
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