Account Manager: HORECA (George) at Coca-Cola

eg. Accountant or Accounting or Kempinski

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Account Manager: HORECA (George) at Coca-Cola

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Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for an Account Manager HORECA role, which is based in Coastal. The successful candidate will report directly to the Sales Manager HORECA.

Key Purpose

  • To develop, implement and maintain effective account plans thereby managing the profitable sales of CCBSA products, and the development and maintenance of new business relationships and opportunities so that customer excellence, brand loyalty and profitable volume growth are achieved.

Key Duties & Responsibilities

  • Partner with customers to develop and maintain their business, by applying the relevant channel's framework and business Route-to-Market (RTM) principles, to drive revenue growth.
  • Identify and prospect new business opportunities to drive market share and volume growth.
  • Identify potential customers according to company strategy, which supports return on investment, and ensure customer alignment to applicable trading terms to drive mutual business growth.
  • Generate and influence customer sales orders, by applying RTM principles, to attain volume growth targets.
  • Drive volume growth and net revenue through profitable selling.



  • Ensure allocated customers are executed by the company execution model, to drive brand presence, volume growth and market share.
  • Manage relationships with internal and external customers to support streamlined operations and customer excellence.
  • Monitor and manage company assets to drive trade presence.
  • Ensure that customer masterdata is updated and maintained within relevant Commercial system.
  • Monitor and manage store merchandising to ensure alignment to company promotions and ensure that execution meets company standards.
  • Drive brand presence and awareness within the HORECA channel to drive market share growth.
  • Devise and coordinate activation campaigns, and accompanying POS, aligned to the corporate identity to drive market share.

Skills, Experience & Education

Qualifications and Experience

  • A formal qualification.
  • A qualification in Sales and Marketing would be advantageous.
  • A minimum of 1-3 years’ experience within a Fast-Moving-Consumer-Goods (FMCG) environment.
  • On-premises and liquor industry experience will be advantageous.
  • Valid drivers’ license.
  • Experience using Microsoft applications (Word, Excel, Power Point and Outlook).


  • The advert has minimum requirements listed. Management reserves the right to use additional or relevant information as criteria for short-listing. Interested applicants, who meet the above employee specifications, should please apply. The successful incumbent will be required to relocate to the area.



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