Data Analytics and Insights Lead - KFC

eg. Accountant or Accounting or Kempinski



Our website is made possible by displaying online advertisements to our visitors.
Please consider supporting us by disabling your ad blocker.


Data Analytics and Insights Lead - KFC





A Must Read Article: 10 checks to identify fraudulent or scam job offers

Free Tuition Scholarships to Study in UK, US etc.

Click here to join us on Telegram

1. Patiently scroll down and read the job description below.

2. Scroll down and find how to apply or mode of application for this job after the job description.

3. Carefully follow the instructions on how to apply.

4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.


Leveraging your expertise in data analysis and insights, you will work closely with cross-functional teams to identify trends, optimize digital performance, and deliver actionable recommendations that enhance the overall customer experience. This role plays a vital role in driving business growth and customer satisfaction by transforming raw data into valuable insights.

  • Centralised Data-Driven Decision Making
  • Data Architecture & Modelling
  • Data Governance
  • Data Management & Services
  • Data Reporting 

Working closely with new project implementations to reach the business goal of 100% Digital by 2026 which includes the following eCom landscape:

  • Own Channel Delivery: Orders captured through the owned web, app or chat, whether the last mile is serviced through the owned or 3P fleet
  • Aggregator Delivery: Orders captured and delivered through aggregators
  • Channel Click and Collect: Order captured through the owned web, app or chat; picked up in restaurants, drive-thru, curbside, etc
  • Kiosk
  • Drive Thru: Drive Thru with unique customer identifier capture or dynamic DMB offering personalization/upsell, or voice AI on the speaker box
  • Front Counter:  With unique customer identifier capture


ADVERTISEMENT

CONTINUE READING BELOW


Key Responsibilities

  • Data analysis and insights:
    • Gather and analyze data from various digital channels, including website traffic, mobile apps, social media, and online ordering platforms
    • Utilize data analysis tools and techniques to identify trends, patterns, and opportunities for improvement
    • Provide regular reports and dashboards on key performance indicators (KPIs) to stakeholders and management
  • Customer behavior analysis:
    • Analyze customer behavior on digital platforms to gain insights into user preferences, engagement patterns, and pain points
    • Collaborate with the marketing and product teams to understand customer segments, data funnelling, data architecture, current data tools and assets as well as customer personalisation needs
  • A/B testing and optimization:
    • Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
    • Provide recommendations based on test results to enhance user experience and drive conversion
  • Digital campaign performance:
    • Plan, execute, and analyse A/B tests to optimize digital assets, user flows, and customer journeys
    • Provide recommendations based on test results to enhance user experience and drive conversion
  • Website and app performance:
    • Monitor and analyze website and app performance, including page load times, navigation patterns, and user interactions
    • Identify opportunities for site/app improvements to increase user engagement and conversion rate
  • Data visualization and reporting:
    • Create clear and compelling visualizations to communicate complex data insights to non-technical stakeholders
    • Prepare and present reports to management, providing actionable recommendations for digital strategy
  • Data governance and quality:
    • Ensure data integrity and accuracy by collaborating with IT teams on data governance and quality control processes.
  • Competitive analysis:
    • Conduct competitive analysis to understand industry trends and benchmarks, providing insights to stay ahead in the market.

Stakeholders

  • All Key ideas and core decisions to be consulted with the CDIO, however on a day to day basis the interaction could include KFC Africa Staff, Senior management and Leadership; Franchisees; Product Manager; Operations Manager/Specialist; Delivery Excellence Manager; BI Manager; Marketing team; IT team, H/W and S/W vendors, Technology/Digital vendors; Yum!/YRI global teams; Digital and Marketing Agencies
  • Nature of communication - Business and Partner Alignment, delivery management

Working Model

  • Work from home is possible however 70% should be on site as we stabilise the teams 

Requirements:

Experience

  • A minimum of 8 years of experience in digital data analytics, preferably in the Retail, Food Service, or related industries


ADVERTISEMENT

CONTINUE READING BELOW


Knowledge, Skills and Competencies

  • proficiency in data analysis tools such as Python, R, SQL, or similar
  • data visualization tools like Tableau, Power BI, or Google Data Studio
  • Strong analytical mindset with the ability to interpret complex data sets and draw actionable insights
  • Familiarity with web analytics tools such as Google Analytics or Adobe Analytics
  • Knowledge of digital marketing channels and performance metrics
  • Excellent communication and presentation skills, with the ability to convey technical concepts to non-technical audiences
  • Strong problem-solving skills and a proactive approach to tackling challenges
  • Ability to work collaboratively in a cross-functional environment and manage multiple projects simultaneously
  • Design Thinking
  • Agile
  • Scrum
  • Innovation
  • Data Solution Architecture
  • Project Management
  • Data Engineering / Data Science
« Go back to the jobs list


RELATED JOBS >> CLICK A JOB BELOW TO VIEW & APPLY



ADVERTISEMENT

CONTINUE READING BELOW




Before you look at how to apply for the job, take a look at the recommended career resources and guides we have for you. It is always good to prepare yourself for your dream job. Carefully read the articles and proceed to apply.

How to Apply

Click here to apply >>

JobSearch South Africa Job Widget

Display job vacancies in South Africa on your website or blog for FREE!!

Get Started !!


Disclaimer

  • Do not pay any fee to any Recruiter.
  • The Recruiter may amend, delete or expire jobs at any time without notification.
  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

DSPA VACANCIES & GOVERNMENT JOBS IN SOUTH AFRICA TODAY

JobSearch South Africa is your most reliable website for latest jobs in South Africa today. If you are interested in getting genuine and reviewed job vacancies in South Africa from the best companies, then you are in the right place. Browse For DPSA vacancies, Government jobs & More. You can find LinkedIn jobs and Indeed jobs, here

TOP CAREER ARTICLES FROM EXPERTS

Job search is not an easy journey especially for job vacancies in South Africa. That is why we have engaged experts to write seasoned articles to guide your job search in South Africa. We cover interviews, cover letters, CVs, aptitude tests, workplace life, entrepreneurship, personal finance and more. Check out our career articles page today!

Top