Specialist: Communication External - Transnet Corporate Centre
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Position Purpose:
- To contribute to the promotion of Transnet’s reputation and enhancing its image and identity to external stakeholders.
- To conceptualise, plan, implement and monitor the organization’s external communications activities.
- To build and maintain relationships with key stakeholders across traditional and online media channels in line with Transnet’s communication objective
Position outputs:
- Implement the annual external communication plan.
- Collaborate and support Operating Divisions with external communications requests.
- Collaborate with senior management to develop and implement an effective communications strategy based on our target audience.
- Liaise with media monitoring and public relations agencies and provide guidance on business requirements.
- Develop content (press releases, factsheets, thought leadership articles) for print, radio, and online publications.
- Monitor and timeously respond to media inquiries.
- Monitor media coverage and compile daily and weekly reports.
- Manage the flow of information between Transnet and the media and other interested parties such as industry bodies.
- Maintain a media database.
- Maintain records of media coverage and collate analytics and metrics.
- Liaise with journalists/media outlets and map their areas of focus against that of the organisation.
- Build relationships with key media contacts, identify and leverage off opportunities to proactively pitch brand and corporate stories.
- Project manage media and communication campaigns.
- Manage crisis communication as it arises and escalate to management.
- Disseminate content and track Transnet’s online presence in collaboration with the production and multimedia team.
- Ensure that all communication activities are executed in a timely manner and in accordance with requirements and specifications of the organisation.
- Contribute to the external and internal publications.
- Use commercial and creative knowledge to translate strategic objectives into compelling creative articles.
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Qualifications & Experience:
- Bachelor's Degree in Corporate Communication, Public Relations or a related field.
- Minimum of 5 years' relevant experience in a communications role.
- Requirement of trust and honesty in the handling of finances as per the National Credit Act Amendment 19.
- Understanding of the POPI Act, Access to Information Act and related acts.
Standard Job Requirements
- Driver’s license code 08.
- Travel as required and approved.
Competencies:
- Strategy & Sustainability
- Inspirational Leadership
- Business Performance and Delivery
- Relationship Management
- Corporate Governance & Compliance
- Personal Master
HOW TO APPLY
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