Junior Sales Representative - AVI Limited

AVI Ltd. is known for its leading household brands across many categories including hot beverages, sweet and savoury biscuits, and snacks, frozen convenience foods, personal care products, cosmetics, shoes, accessories, and fashion apparel.

AVI Field Marketing is a shared services business unit within AVI. Field Marketing focuses on sales and merchandising for the beverages, snacking, and cosmetic business units to provide greater focus and to achieve an improved execution at the store level.

An exciting opportunity for a Junior Sales Representative for the KZN region servicing the retail and wholesale customer channels for Pietermaritzburg (PMB) area. The successful applicant will be required to perform a sales function covering Pietermaritzburg and surrounding areas whilst ensuring the business units' targets and service levels are achieved. This role will report to the Area Sales Manager.

Line Manager: Area Sales Manager

Job Specification:

Key Performance Areas:

Target achievement

• Calculate the rate of sale and negotiate orders with buyers accordingly.
• Manage stock levels, expiry dates, and returns in store.
• Monitor and communicate pricing to Key accounts
• Negotiate promotional activity
• Implement promotional plans
• Communicate product range changes to management and Key accounts
• Monitor target achievements
• Use deals provided by Key accounts to negotiate deals at the buyer level
• Manage the process of sell in prior to price increases and expiry
• Address all pricing and delivery issues
• Sell new lines into stores
• Negotiate ad hoc displays
• Negotiate forward share in relation to market share
• Ensure shelf health is maintained according to Perfect outlet standards

Effective administration

• Assess stock requirements for merchandising
• Count stock in backup and on shelf
• Calculate rate of sale and requirements for next order.
• Merchandise stock on shelf according to Principal brief, planogram or flow.
• Ensure products listed are on display
• Ensure stock rotation procedures are followed
• Ensure adequate stock available for displays
• Optimize cross merchandising opportunities
• PI labels must be accurate
• Ensure all damaged stock is removed from display
• Returns must be up to date

Effective customer and Business Unit relationships

• Ensure a good working relationship is maintained with both management and floor staff in stores.
• Communicate all issues and provide solutions where possible.
• Follow the call cycles and communicate any changes to customers.
• Ensure the merchandiser follows the call cycle
• Handle all queries in a professional and effective manner.
• Adhere to store policies and procedures at all times.

Effective management of merchandiser

• Conduct floor walks with the Merchandiser
• Brief merchandiser on all cycle priorities
• Ensure a clear understanding of objectives
• Provide on-the-job coaching if required
• Keep the Area Sales manager up to date on conduct issues.
• Manage staff in line with company policy and procedures.
• Feedback to Area Sales Manager on all conduct and absenteeism issues

Experience:

• 2-3 years Sales experience in an FMCG

Qualifications:

• Completed Grade 12 (Matric)
• Completed course or tertiary qualification in Sales, Marketing and or Retail Management

Additional Requirements:

• Supervisory skills will be an added advantage
• Knowledge of the FMCG is essential
• Driver’s License essential

Competencies:

• Plan and think ahead
• Impact and influence others
• Composed and resilient
• Focus on achieving results
• Deliver customer service
• Communicate clearly