Publicist: Johannesburg - Media24

Duties would include:

• Prepare and execute publicity and promotion plans; author tours and launches.
• Liaise with the media to obtain maximum positive coverage for the company, its books, and authors.
• Liaise with the relevant sales managers and oversees principals (publishers) to maximise publicity for their titles that will support and increase sales.
• Prepare press releases and publicity material such as monthly Highlights newsletters.
• Build and maintain good relationships between the publicity department and media, booksellers, and authors.
• Brainstorm creative ideas for capturing media attention and make recommendations for creating media opportunities.
• Promote a positive image of the publicity department and the relevant division/s

Job Requirements:

• Matric certificate is essential.
• A valid driver’s license is essential.
• Previous experience as a publicist, in public relations, communication or the book industry is essential.
• Established network of contacts within media is essential.
• A relevant tertiary qualification would be advantageous.
• The candidate must be able to represent the company in a beneficial light.
• Excellent communication skills in English, both written and verbal.
• Good general knowledge.

• Must be self-motivated, pro-active, and able to work independently.
• Ability to work under pressure and meet strict deadlines.
• Exceptionally strong organizational and administrative skills.
• Exceptionally strong interpersonal and relationship-building skills.
• Computer literacy is essential.
• A strong interest in and love for books, reading and publishing in general.
• Experience in content creation/production, marketing and social media management are advantageous.
• Ability to foster good relations with overseas principals, authors, national media, bookshops, and colleagues.
• This position would possibly require work-related domestic travel, as well as attendance at functions; book fairs; exhibitions and book launches which involve considerable after hour commitments.
• Be creative and innovative with title campaigns.
• The candidate must be able to represent the company in a beneficial light.