Regional Brand & Marketing Specialist - Transnet

Position Purpose:

Maintain brand integrity across all company marketing initiatives and communications and may manage a portfolio of products. Responsible for adapting a brand strategy for a company's target market.

Position outputs:

• Develop brand guidelines, and any other material necessary to undertake the execution of the role aligned to Group Brand
• Guidelines and ensure consistent adherence to guidelines for all marketing materials and activities
• Manage the groups social media channels, including Facebook, LinkedIn, Twitter, Instagram, YouTube, and other relevant platforms
• Keeping social media channels/presence updated and brand focused as well as seeking out new social media avenues/platforms and ways of connecting with audiences to encourage audience participation
• Google positioning (SEO management) optimize content following search engine optimization (SEO) and pay-per-click (PPC)
• Training internal teams to increase social media engagement
• Updating of Blog/News area on the company website in WordPress
• Assist with preparing presentations for Client meetings and Requests for Proposals

• Manage follow-ups with all proposals sent
• Communicate with agencies and printers, designers, and other business partners (supplier management)
• Manage the CRM database currently HubSpot
• Review survey opportunities, and design, edit, and send surveys in SurveyMonkey
• Tagging posts
• Create dynamic written, graphic, and video content using a variety of editing platforms on Windows and Mac
• Conduct site audits and compile benchmark reports
• Work as part of a team to develop large social media campaigns
• Analyse and report audience information and demographics, and success of existing social media projects
• Propose new ideas and concepts for social media content
• Write and distribute e-newsletters to subscribers using Mail Chimp
• Manages social media communication
• Uses timelines and scheduled content to create a consistent stream of new content for audience interaction while analysing,
• managing, and altering schedules where necessary to optimize visits
• Engage with inhouse and outsourced staff to ensure they are engaging with the media
• Designing and editing of business cards and digital and physical promotional material, including brochures and flyers, using platforms including Adobe InDesign and Illustrator
• Work with marketing literature (brochures, press releases etc) to augment the company’s presence in the market
• Help the business increase brand adoption and unification among offices
• Managing internal communications
• Compile presentations using latest skills such as infographics and video opportunities.
• Organise conference/exhibition opportunities and represent the company at trade shows from time to time
• Act as a point of contact for marketing-related queries and business development leads via email and phone
• Update the company’s website using WordPress CMS
• Design and write scripts for the company’s live webinars and manage them using the Webinar Jam platform
• Design assets for and edit a variety of videos for our different divisions, and upload them to our YouTube channel
• Create content for and manage our online relocation portal

Qualifications & Experience:

• Senior certificate, BSc/BCom in marketing, business, or relevant field is a strong advantage (College Level marketing, digital marketing, public relations)
• 3 years experience in various forms of Marketing and Communications,
• Motivated to work within a small business enterprise
• Excellent English skills, written and spoken
• Good understanding of office management and marketing principles
• Demonstrable ability to multi-task and adhere to deadlines

Knowledge:

• Good knowledge of market research techniques and database management.
• Excellent knowledge of Microsoft Office, marketing computer software and online applications (CRM Tools, CMS platforms,
• Design and Video Editing apps, Online analytics, Google AdWords, PowerPoint, WordPress, Mailchimp, Webinarjam (or
  similar) etc.
• Knowledge about Marketing and related subject (advertising, consumer behaviour and Marketing analytics culled

Skills

• Technology skills,
• Content writing,
• Graphic design,
• Video editing, campaign execution, teamwork, self-motivation, work independently, strong communications skills
• Networking, idea presentation,
• SEO and PPC, Google Analytics WordPress, proofreading,
• Strong customer service skills, enthusiasm, detail orientated