CX Analyst - KFC
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Key Responsibilities
- Conduct CX analysis (e.g., prioritization, impact estimations, Ops to CX correlations) to inform test selection, prioritization
- Collect data across different data systems
- Piece together data to build a clear picture of the customer, and communicate to the CX Factory via “Customer Fact Pack”
- Coach CX Factory members on data-driven insights to inform high-impact testing hypotheses
- Support test measurement to unlock pockets of learning and value, with a focus on sub-segmentation. Advanced Analytics supports the CX Factory members by executing any data queries from the CX Factory.
- Conduct descriptive and advanced statistical analyses to provide actionable insights, identify trends, and measure performance
- Share best practices with regard to analytics and measurement
Qualifications
- Tertiary degree/National Diploma in Technology, Commerce, Mathematics, Statistics or Information Management
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Experience
- 3 to 5 years of experience in a data analytics role
Knowledge and Skills
- Strong understanding of analytics, statistics, and ability to communicate, share knowledge, and visualize data such that it is easily digestible
- Expertise working with large data sets, simulation/optimization, and distributed computing tools
- Propensity to drive 2nd and 3rd order insights from analytics and test results to support hindsight and drive further analysis
- Strong background in database development and model design
- Deep grounding in the customer and how to use analytics to drive high impact testing
- Ownership mindset; customer insights are the foundation of the CX Factory
Competencies
- Data-driven; pushes others to maintain an impact lens
- Effective collaboration to drive further analysis and insights
- Fail-fast mentality of testing, learning and iterating
- Confidence with data and ability to move other CX Factory members to action based on insights; unbiased approach
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