Trade Marketing and Brand Representative - AVI Limited



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AVI Limited Sales / Marketing Jobs in Johannesburg


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Key Performance Areas:

Executional Framework

  • Design, update and the distribute electronic product catalogues, display guidelines and flow cards
  • Develop range reviews, country planograms, pricing cards for price point management,
  • Implement sales briefs, market execution audits, campaign incentive management and activity planners
  • Coordinate general administration with internal & external stakeholder engagement
  • Secure alignment of brand & category information and manage expectations with in-market teams, distributors and relevant stakeholders

Brand Visibility

  • Assist with the management of the secondary display plan (elements by outlet) for NPD
  • Facilitate marketing campaigns and KVI Support to ensure speed to market with internal & external stakeholders
  • Increase the presence of informal trade brand POS across key categories (incl. beverages, biscuits, snacks & personal care, etc.)
  • Ensure branding elements are available for key consumer activations and trade shows
  • Manage projects with stakeholders & suppliers


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Category Performance and Review

  • Manage launch process and alignment with key stakeholders:
  • Listing forecasts, distribution targets, listing support materials (codes, jpg, trade presenters, pricing, samples), and placement plan (primary and secondary)
  • NPD tracking (listing, distribution, sales review)
  • Prepare performance analysis and administration by key brand and SKU
  • Analyse data company analysis (growth volume/value, distribution trends, geographical trends, channel trends), trends / key issues to be addressed
  • Identify key competitors – insights collation as to what they are doing (pricing, promotions, display etc.) and highlight any concerns

Market And Brand Development

  • Generate reports for all administrative requirements from the AVI system (SQL)
  • Prepare and update all documents, worksheets, etc.
  • Tracking performance and implementation of all projects/campaigns in regions
  • Gain market understanding by actively engaging with International stakeholders to understand cultural dynamics regarding AVI brands
  • Assist the market with development opportunities for growth
  • Assist with distributor support requirements for in-market compliance and regulation
  • Mitigate brand and company risk by doing in-market research and sharing with relevant stakeholders

Minimum Requirements:

Experience:

  • 3 years experience in FMCG Brand, Marketing and Trade execution environment
  • Experience in the Food Industry will be advantageous

Qualifications:

  • Degree / Diploma in Marketing

Additional Requirements:

  • Advanced Excel, Powerpoint and Word)


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Competencies:

  • Building Relationships
  • Thinking analytically
  • Attention to detail
  • Planning and organizing
  • Influencing others
  • Documenting facts
  • Understanding others
  • Recover from setbacks



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