Digital Marketing Manager - ClearScore

ClearScore is a workplace like no other. We’ve spent the past couple of years disrupting an entire industry and building a user base of millions. At the heart of this success is our culture, where we work hard, relish change and treat each other with respect—helping everyone to reach their potential and deliver results that make a difference.

We’re on a mission to positively impact the lives of our users. Our product puts their needs at the centre of our thinking. Through cutting-edge tech, insightful analytics and beautiful design we want to help our users build their financial confidence and make better financial decisions.

We want our people to perform at their best, so we trust everyone to work in a way that suits them—focusing on output, not time spent at a screen. We have an inclusive culture where everyone is encouraged to look after their own wellbeing whilst growing and developing their career.

The Digital Marketing Manager will be responsible for the delivery of the ZA’s marketing plans to meet ClearScore’s ambitious growth objectives. You will work closely with the Head of Marketing and broader global marketing, product and commercial teams to achieve the acquisition and revenue plan. You will be responsible for leading and developing world-class communications.

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We are looking for someone who has hands-on experience, sees the bigger picture but also has great attention to detail to fundamentally deliver more from our communications and marketing mix. You’ll have proven success across digital channels – specifically SEO, Google Ads and Social.

We’re looking for someone who is highly analytical with great attention to detail and has a track record of understanding marketing metrics and making recommendations. You will be comfortable diving into the numbers and constantly optimising our approach to deliver brilliant results.

No day will be the same as you’ll work in an environment that’s constantly changing and you have an opportunity to make your mark on the strategic challenges and business direction. At the heart of this role, this individual needs to drive the integration between traditional and digital media marketing with growth as the main goal. The successful candidate will report into the Head of Marketing.

Responsibilities:

• Work with broader marketing teams to ensure digital channels are fully integrated with the overall marketing team and business.

• Good working knowledge of Google marketing stack (Google Ads 360, Search Ads 360, Google Analytics, FGoogle Adwords and Google Tag Manager).

• SEO analytics, in-depth knowledge of keyword research, SEO copywriting and the behaviours of search engines.

• Experience with website optimisation tools

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• Good understanding of social media landscape and how this can be utilised in brand, SEO and search

• Performing thorough, detailed website analysis, identifying current problems and opportunities, with a focus on crawlability, site architecture and site content

• Measure ROI and KPIs; prepare budgets, advise on maximising digital marketing spend across all digital activities, closely monitor campaign results and produce timely reporting to the leadership team.

• Create a paid social strategy for customer acquisition, retention and brand awareness

• Execute campaign experiments that inform campaign optimisation

• Develop a test and learn the plan and share best practices

• Champion best in class digital marketing practices, inspire digital-first thinking, advise on and drive digital marketing initiatives.

• Stay up to date with digital technology developments to find new solutions and tools that improve efficiency and effectiveness.

Requirements

• Five to seven years experience in Digital Marketing

• Solid understanding of paid digital media (fully versed and able to present a strategy and flow-plan for digital media)

• Social media and tech-savvy (i.e., Facebook, Instagram, LinkedIn and Twitter)

• Experience building marketing plans, with a particular emphasis on digital

• Analytical - excited by and proficient at numerical marketing, a love for data

• Comfortable with MS Excel to manipulate data and create meaningful graphs

• Strong writing, communication and presentation skills

• Self-disciplined, organised and great attention to detail

• Positive attitude, able to work under pressure and within a moving framework

• Educated to degree level or have relevant experience, as well as a minimum of 5-7 years experience in Marketing or Advertising.

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Benefits

• Holidays – 20 paid holidays and a “duvet day” on your birthday
• Pension (retirement annuity) with Allan Gray – ClearScore matches up to 6%
• Market-leading Medical Aid with Discovery (Executive Plan) – ClearScore pays 100%
• Generous learning budget
• Flexible work hours and the ability to work from home
• Flexible, generous and personalised maternity and paternity plans
• Monthly team events and office days out that we get to choose, and company events at the end of each race and retro