Digital Marketer - SPARK Schools

eg. Accountant or Accounting or Kempinski



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The Digital Marketer is responsible for implementing and managing all marketing campaigns specifically on digital channels. This role has two main aims:

  1. To enhance brand awareness amongst our stakeholders using digital platforms.

  2. To drive traffic to our social media pages and website, generating leads.

Responsibilities:

  • Establish a digital marketing rollout plan aligned with the overall marketing strategy

  • Define key performance indicators for digital marketing by channel and report on these KPIs on a monthly, quarterly and annual basis

  • Develop and manage digital marketing campaigns to drive online traffic to the company website, generating leads

  • Manage the company’s digital marketing agencies and ensure the quality of their outputs.

  • Maximise return on investment (ROI) on digital marketing spend.

  • Oversee the development and, maintenance of the company website

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  • Track and analyse website traffic flow and report on a weekly, monthly, quarterly and annual basis

  • Continually optimise company website, social media pages and search engine optimisation (SEO) to generate quality leads for the sales team - ensuring lead targets are met

  • Develop a social media strategy and oversee the execution of that strategy

  • Ensure digital communications have a consistent tone and messaging aligned to the brand guide

  • Generate and track a list of keywords on Power BI

  • Timeously fix bugs in online platforms and content

  • Manage the creation and optimisation of online adverts

  • Oversee pay-per-click (PPC) advert management by the digital agency

  • Oversee digital marketing budget and ensure objectives are reached within budget parameters.

  • Create and conduct Net Promoter Score (NPS) surveys for staff and parents, collate data, generate and disseminate NPS Report

  • Manage the upload on virtual tours scans to the company website and work with the supplier to create new schools scans

  • Manage the generation of video content as required by the business

  • Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial to SPARK Schools

  • Ensure that SPARK Schools remains at the forefront in industry developments

  • Conduct desktop research, including competitor and industry analysis and report on insights and learnings for the company

 

Qualifications:

The ideal candidate will possess the following qualifications:

  • A bachelor’s degree, diploma or equivalent qualification in marketing - digital marketing qualifications/certifications a plus

Experience

  • 2 - 4 years of experience in digital marketing or a closely related field

  • Experience managing PPC, SEO, Google Analytics, Adwords and working with HTML/Javascript, Facebook Ads, Twitter Ads and Instagram Ads

  • Experience using Power BI to visualise marketing data beneficial

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Skills and Mindset

  • Excellent content creation skills as well as the ability to customise communication for an online audience

  • Creative skills - creative ability to devise digital communication strategies

  • Excellent presentation skills; ability to explain and report on key digital marketing concepts and metrics to senior executives

  • Strategic thinking

  • Ability to analyse incoming data and adjust digital marketing efforts in response to that data.

  • Ability to collaborate with other functional teams on digital communication

  • Project management skills essential; being methodical and organised, ability to prioritise projects and tasks, ability to work to deadlines and deliver intended outcomes

  • Proactive

  • Ability to keep return on investment (ROI) top of mind at all times.

  • Having competent knowledge about the organisation

  • Displays grit, high level of excellence, is mission & vision aligned and displays a high level of self-reflection (GEMS)

Qualities:

  • Grit: Persistence through challenges.

  • Excellence: A track record of high expectations personally and professionally.

  • Mission and Vision Alignment: Understanding of and passion for the SPARK Schools mission to provide excellent education at an affordable cost.

  • Self­ Reflection: Finding the capacity to bring your best self to challenges and opportunities.

Values: Service, Persistence, Achievement, Responsibility, Kindness

Benefits

SPARK offers:

  • fair market linked remuneration

  • performance-based annual bonuses and increases

  • above average/good annual leave

  • life, disability and funeral cover

  • employee wellness support

  • educational support & study leave

  • individualized professional development, support and mentorship

  • employee discount on school fees

  • opportunities for career growth

Compensation: R38,000.00 - R41,000.00 CTC p/m

Position Type: Full Time

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How To Apply

Interested applicants should:

Click Here To Visit The Official Website To Read More & Apply Online


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  • The Recruiter reserves the right not to proceed with filling the position.
  • An application will not in itself entitle the applicant to an interview.

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