Paid Media Specialist (PPC) - Launch Digital

eg. Accountant or Accounting or Kempinski



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We are looking for an experienced and self-driven Paid Media Specialist to join our marketing team!

As a Paid Media Specialist at Launch, your main duty will be to develop, implement and manage Paid Media campaigns (specifically Google Ads & Facebook Ads) for our clients and help them achieve their digital marketing goals.

 

Responsibilities

  • Create effective paid media strategies for clients

  • Building paid media campaigns using best practices

  • Managing client budgets

  • Using the correct bidding strategies

  • Setting and tracking KPIs for clients

  • Writing attractive and concise copy for adverts to encourage higher CTR

  • Working with the Digital Account Manager to develop new strategies to help clients achieve their marketing goals

  • Working with Google Data studio & Google Analytics to pull easy-to-understand reports for clients

  • Maintain good relationships with clients and partners

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  • Keep abreast of the latest PPC and SEM trends and news

  • Analyse landing pages and make suggestions to improve conversion rate and performance

  • Read and understand analytics reports - and relay this information succinctly and simply to clients and team

 

Requirements

  • Minimum 3 years proven experience as a Paid Media Specialist

  • In-depth working knowledge and familiarity with Google Ads, Facebook Ads, Google Data Studio, Google Ads Editor, Google Merchant Centre, Google Analytics.

  • Excellent communication skills

  • Annual Google Ads Certification

  • A working understanding of various Google Ads methodologies such as ALPHA-BETA, SKAG etc.

  • Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.

  • Critical thinker, strong math skills and problem-solving skills

  • Team player

  • Good time-management skills

  • Great interpersonal and communication skills

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How To Apply