Campaign Manager - Nedbank

Job Purpose

To plan, execute, monitor, and deliver on the acquisition, onboarding, cross-sell, and retention business objectives in support of Consumer Banking Product Strategy.

Job Responsibilities

• Design and Development campaigns to meet strategic objectives whilst ensuring campaigns are relevant and client-centric

• Execute on campaigns through agreed business process 

• Review of end-to-end fulfillment processes for efficiency and effectiveness.

• Drive campaign performance by identifying shortfalls and ensuring corrective action is taken.

• Improve cross-sell through driving digital enticement

• Focus on portfolio tilt and drive relevant products to increase revenue.

• Drive Life Cycle Management activities to increase revenue.

• Analyze relevant client feedback systems and identify common trends in client sales and retention challenges and recommend corrective action to achieve client satisfaction.

• Collaborate with key stakeholders to identify initiatives to ensure the achievement of sales and retention targets.

• Closely collaborate with channel partners to ensure efficient campaign execution

• Conduct regular checks on sales claimed and lead provided to ensure compliance with policy and procedures.

• Ensure compliance to all relevant legislative and Nedbank Policies and Processes requirements.

• Obtain buy-in for developing new and/or enhanced processes (e.g. operational processes) that will improve the functioning of stakeholders' businesses by highlighting benefits in support of the implementation of recommendations.

• Seek opportunities to improve business processes and systems by identifying and recommending effective ways to operate and adding value to Nedbank.

• Ensure the implementation of test and control methodology for all campaigns

• Request and analyze analytics to improve exiting campaigns and identify new

• Report on campaign performance and propose improvements to drive conversion

Essential Qualifications - NQF Level

• Matric / Grade 12 / National Senior Certificate

Minimum Experience Level

• 3-5 years relevant management and banking experience

Type of Exposure

• Working with a group to identify alternative solutions to a problem.

• Analyzing situations or data that requires an evaluation of multiple factors

• Analyzing and interpreting qualitative and quantitative data

• Interacting with various levels of management

• Conducting gap analysis

• Preparing and delivering a presentation

• Comparing two or more sets of information

• Providing professional advice/opinion

• Using different approaches in new work situations

• Writing business proposals

Technical / Professional Knowledge

• Intermediate excel skills

• Intermediate PowerPoint skills

• SAAS experience will be beneficial

• Ability to interpret data

• Understanding of the different products a bank offers