Digital Marketer - SPARK Schools

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SPARK Schools is a social impact disruptor and is leading change in the education space through its network of affordable private schools. The SPARK Schools network provides transformational education innovation through Africa’s first blended learning model, which elevates student achievement and provides the tools teachers need to serve their students effectively.

The blended learning model, which combines classroom teaching and online instruction, allows teachers to anticipate student needs and equips schools to provide personalized education at an affordable cost. SPARK Schools is pioneering this transformative education model to ensure the accessibility of university and careers for all.

SPARK Schools has a culture of collaboration because getting South Africa to lead global education takes a team effort. We are innovators who strive for excellence through persistence and a sense of urgency to achieve SPARK Schools’ vision, mission, and social transformational objectives. Our work environment is vibrant/cheerful, fast-paced/dynamic, engaging/stimulating, tech-enabled, and data-driven.

SPARK Schools is a high-growth, mission, and values-driven entrepreneurial organization, operating 20 primary schools and 1 high school and serving over 10,500 families. We are looking for dynamic people to join our team.


Reports To: Head of Marketing

Purpose of Role:

The Digital Marketer is responsible for implementing and managing all marketing campaigns specifically on digital channels. This role has two main aims:

  1. To enhance brand awareness amongst our stakeholders using digital platforms.
  2. To drive traffic to our social media pages and website, generating leads.




  • Establish a digital marketing rollout plan aligned with the overall marketing strategy
  • Define key performance indicators for digital marketing by channel and report on these KPIs on a monthly, quarterly and annual basis
  • Develop and manage digital marketing campaigns to drive online traffic to the company website, generating leads
  • Manage the company’s digital marketing agencies and ensure the quality of their outputs.
  • Maximize the return on investment (ROI) on digital marketing spend.
  • Oversee the development and, maintenance of the company website
  • Track and analyze website traffic flow and report on a weekly, monthly, quarterly and annual basis
  • Continually optimize company website, social media pages, and search engine optimization (SEO) to generate quality leads for the sales team - ensuring lead targets are met
  • Develop a social media strategy and oversee the execution of that strategy
  • Ensure digital communications have a consistent tone and messaging aligned to the brand guide
  • Generate and track a list of keywords on Power BI
  • Timeously fix bugs in online platforms and content
  • Manage the creation and optimization of online adverts
  • Oversee pay-per-click (PPC) advert management by the digital agency
  • Oversee digital marketing budget and ensure objectives are reached within budget parameters.
  • Create and conduct Net Promoter Score (NPS) surveys for staff and parents, collate data, generate and disseminate NPS Report
  • Manage the upload on virtual tour scans to the company website and work with the supplier to create new schools scans
  • Manage the generation of video content as required by the business
  • Identify new trends and technologies in digital marketing and recommend adoption of those most beneficial to SPARK Schools
  • Ensure that SPARK Schools remains at the forefront in industry developments
  • Conduct desktop research, including competitor and industry analysis and report on insights and learnings for the company



The ideal candidate will possess the following qualifications:

  • A bachelor’s degree, diploma, or equivalent qualification in marketing - digital marketing qualifications/certifications a plus


  • 2 - 4 years of experience in digital marketing or a closely related field
  • Experience managing PPC, SEO, Google Analytics, Adwords and working with HTML/Javascript, Facebook Ads, Twitter Ads, and Instagram Ads
  • Experience using Power BI to visualize marketing data beneficially

Skills and Mindset

  • Excellent content creation skills as well as the ability to customize communication for an online audience
  • Creative skills - creative ability to devise digital communication strategies
  • Excellent presentation skills; ability to explain and report on key digital marketing concepts and metrics to senior executives
  • Strategic thinking
  • Ability to analyze incoming data and adjust digital marketing efforts in response to that data.
  • Ability to collaborate with other functional teams on digital communication
  • Project management skills essential; being methodical and organized, ability to prioritize projects and tasks, ability to work to deadlines and deliver intended outcomes
  • Proactive
  • Ability to keep return on investment (ROI) top of mind at all times.
  • Having competent knowledge about the organization
  • Displays grit, high level of excellence, is mission & vision aligned, and displays a high level of self-reflection (GEMS)




  • Grit: Persistence through challenges.
  • Excellence: A track record of high expectations personally and professionally.
  • Mission and Vision Alignment: Understanding of and passion for the SPARK Schools mission to provide excellent education at an affordable cost.
  • Self­ Reflection: Finding the capacity to bring your best self to challenges and opportunities.

Values: Service, Persistence, Achievement, Responsibility, Kindness


SPARK offers:

  • fair market-linked remuneration
  • performance-based annual bonuses and increases
  • above average/good annual leave
  • life, disability, and funeral cover
  • employee wellness support
  • educational support & study leave
  • individualized professional development, support, and mentorship
  • employee discount on school fees
  • opportunities for career growth

Compensation: Commensurate with experience.



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