Authorized Principal - Sanlam Group

eg. Accountant or Accounting or Kempinski

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Sanlam Group is looking to partner with individuals who are interested in building and growing their own businesses. The ideal candidate is someone with financial services experience, as well as experience in recruiting, managing, and motivating a team of advisers.

As an Authorised Principal, you will be responsible for building your own business by recruiting and managing a team of financial advisers on Sanlam’s behalf.

We know how daunting it can be to start your own business, so this partnership will give you the necessary support to get your business off the ground. Sanlam will assist you in doing a feasibility analysis and provide you with a business plan

Benefits of being an Authorised Principal:

  • Entrepreneurial independence.

  • Operating under the Sanlam Developing Markets Limited FSP License.

  • Excellent service fee structure.

  • Transparent contract.

  • Access to industry expertise.

  • Sanlam pays financial advisers.

  • Comprehensive business support.

  • Compliance requirements – costs are shared.

  • Ongoing training for the Franchise.

  • Associated with a 100-year-old leading brand.

  • Competitive product range.

  • Access to key accounts support.

  • Vesting manager support.



Minimum requirements:

  • Grade 12/ Matric

  • Industry recognized qualification

  • Business degree NQF Level 7

  • RE1 and 5

  • 2 years experience in the financial services industry

  • A postgraduate qualification will be an advantage


The following will be an added advantage:

  • Leadership qualities

  • Energetic and a motivator

  •  Have business acumen and the ability to grow and develop people

  • Activity management

  • Existing relationships within Government

  • Have a strong network and recruitment skills

  • Knowledge of the lower to middle class

  • Area and Regional management experience within the insurance industry


The Sanlam Group is committed to achieving transformation and embraces diversity.  This commitment is what drives us to achieve a diverse, inclusive, and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa.  The Group's Employment Equity plan and targets will be considered as part of the selection process.



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