Marketing Officer - Pick n Pay

eg. Accountant or Accounting or Kempinski



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To work with the Commercial Buyers (Edibles, Non-Edibles, Fresh, Liquor, GMD), Marketing Team, Advertising Agencies to plan, develop and execute promotional and advertising campaigns to generate interest in a product to drive turnover in the Select Division, focused on high LSM customer.

Duties & Responsibilities

  • Responsible for the smooth interaction between Advertising, Trade Marketing, Advertising Agency and Buyers on all promotional and advertised lines
  • Track, monitor and keep abreast of products and market related promo prices, making use of price probe tool
  • Track regional nuances on range and products across commercial divisions with specific focus on the higher LSM consumer
  • Manage adverts on advertising promo tool, ensuring that all deadlines are met.
  • Checking that the correct products are advertised at the right price
  • Track and monitor workflow on adverts and continuous engagement with Buyers on outstanding pricing, products, deadlines etc

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  • Check Market share ensuring that we maintain and grow share in the market by identifying opportunities
  • Influence the pagination, flow, layout and design of adverts
  • Manage the execution of the Trade plan, focused on Select division strategic adverts
  • Track Competitor prices and address with Buying Teams.
  • Inform the Buying team of items out-priced in order to investigate and manage discrepancies
  • Ensure promotions, advertising schedules, events etc are clearly and timeously communicated with all relevant stakeholders

Minimum Requirements

  • Matric
  • Bcomm Marketing Degree or Equivalent will be an advantage 4-5 years’ experience in Marketing and Advertising specifically in the Retail Sector
  • Must be proficient in Microsoft office (Excel, Word, Power Point), SAP, RMS Understanding of tools (Promo tool and Price Probe) and Nielsen reports will be advantageous

Competencies

  • Deadline Driven with a great sense of urgency
  • Ability to constantly identify discrepancies, inconsistencies and mistakes
  • Be able to gather reviews and interprets information to identify trends, draw conclusions and generate appropriate responses
  • Ability to work together in a spirit of co-operation and teamwork
  • Sound working relationships with all stakeholders
  • Always searches for improvement in order to achieve better results through new ideas, methods and approaches
  • Positively influences the opinions, attitudes and behaviour of others
  • Conveying and receiving messages in a clear and concise manner
  • Must be admin orientated with an understanding of advertisign layouts
  • A proven track record in achieving tight deadlines whilst maintaining 100% accuracy

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