Digital Performance Specialist - KFC

KFC has an exciting new role for a Digital Performance Specialist, this person will lead the measurement and optimization function within the eCommerce team.

Key Responsibilities:

Marketing & Media Optimization

• Drive customer acquisition and retention campaigns, from planning to measurement
• Optimize marketing activities to improve return on investment
• Actively track & manage key KPIs, including, CPO, CAC, CLV
• Lead and manage the media agency to develop the KFC digital media strategy and campaign plans
• Partner with the media performance lead in measuring and optimizing media buys on a daily / weekly basis.
• Partner with the creative lead to amend creative based on insights to improve efficacy 
• Measure CRM programme efficacy, push messaging and retargeting

CRO & UX

• Lead measurement of UX experiments in driving key platform metrics, conversion rate etc.
• Tightly manage and own funnel KPIs

Reporting & Analysis

• Determine reporting frameworks, measurement approach, and monitor campaign performance
• Track daily, weekly, monthly and annual performance against agreed targets
• Discover competitive gaps, and provide recommendations to improve
• Ability to analyze campaign data and provide clear insights and recommendations
• Ensure accurate tracking and analytics setup – Google Analytics, GTM

Requirements

Qualifications:

• Business Science or BCOM Marketing/Similar

Experience:

• Minimum 6 years’ experience in a combination of paid search, display, social & programmatic media, particularly in driving e-commerce sales would be advantageous
• Strong experience in biddable environments, buying principles and understanding of major players would be advantageous
• Strong written and verbal communication skills (including presentation)

Skills/Competencies:

• Deep knowledge of digital media and performance marketing
• Strong quantitative & analytical skills
• Experience collaborating with, and managing external agencies
• Experience working with ad platforms (SA/DV 360, FB Manager, Twitter, etc.)
• Experience with analytic platforms, Google Analytics, Google Optimize, FireBase Tableau, and marketing data warehouse platforms