Digital Performance Specialist - KFC

eg. Accountant or Accounting or Kempinski



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KFC has an exciting new role for a Digital Performance Specialist, this person will lead the measurement and optimization function within the eCommerce team.

Key Responsibilities:

Marketing & Media Optimization

  • Drive customer acquisition and retention campaigns, from planning to measurement
  • Optimize marketing activities to improve return on investment
  • Actively track & manage key KPIs, including, CPO, CAC, CLV
  • Lead and manage the media agency to develop the KFC digital media strategy and campaign plans
  • Partner with the media performance lead in measuring and optimizing media buys on a daily / weekly basis.
  • Partner with the creative lead to amend creative based on insights to improve efficacy 
  • Measure CRM programme efficacy, push messaging and retargeting

CRO & UX

  • Lead measurement of UX experiments in driving key platform metrics, conversion rate etc.
  • Tightly manage and own funnel KPIs

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Reporting & Analysis

  • Determine reporting frameworks, measurement approach, and monitor campaign performance
  • Track daily, weekly, monthly and annual performance against agreed targets
  • Discover competitive gaps, and provide recommendations to improve
  • Ability to analyze campaign data and provide clear insights and recommendations
  • Ensure accurate tracking and analytics setup – Google Analytics, GTM

Requirements

Qualifications:

  • Business Science or BCOM Marketing/Similar

Experience:

  • Minimum 6 years’ experience in a combination of paid search, display, social & programmatic media, particularly in driving e-commerce sales would be advantageous
  • Strong experience in biddable environments, buying principles and understanding of major players would be advantageous
  • Strong written and verbal communication skills (including presentation)

Skills/Competencies:

  • Deep knowledge of digital media and performance marketing
  • Strong quantitative & analytical skills
  • Experience collaborating with, and managing external agencies
  • Experience working with ad platforms (SA/DV 360, FB Manager, Twitter, etc.)
  • Experience with analytic platforms, Google Analytics, Google Optimize, FireBase Tableau, and marketing data warehouse platforms

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