Direct Sales Account Executive - Primedia Broadcasting

Job description

The key purpose of the role

To proactively, consistently and on an ongoing basis source new clients for our radio stations and maintain and grow current clients and provide superior service to existing clients.

Key outputs/accountability

 Knowledge of own and client’s brands and products, as well as the broader media industry 

• To enhance and maintain an in-depth knowledge of the four radio stations’ brands and products represented, as well as how brands measure up against competitors
• To enhance and maintain knowledge of clients’ brands and products allowing for meaningful conversations and identification of their needs
• To keep up to date with the latest trends and developments in the media industry and update the sales team with discoveries
• To embrace social media and digital innovations and understand how they integrate with media and marketing

 Active Selling and Prospecting for new business 

• To evaluate sales prospects and qualify them for their suitability for radio
• To interpret a brief, develop a strategically relevant proposal for clients that has applicable innovative opportunities and present the proposals for review and approval
• To uphold the premium brand status of the PMB brands and negotiate to upsell when an opportunity is identified
• To achieve sales targets set by the Direct Sales Manager

 Service delivery and professionalism

• To negotiate for flexibility taking into account both the clients’ wishes and the win-win outcome for the brands
• To resolve complaints and queries effectively and to do so as far as possible without referral to management and with minimum conflict
• To be readily available and promptly reply to calls/messages whether inside or outside of office hours from internal and external stakeholders
• To ensure that client campaigns are delivered as agreed by working inter-departmentally to achieve their outcomes and communicating timeously with clients on the process and outcome
• To build rapport and show case the stations’ brands by entertaining clients as and when required.
• To perform admin in the AE back office in order to provide market intelligence, administrative records and information required internally by managers or peers, and externally for clients, to the end of achieving a successful campaign outcome and execution
• Meet minimum Monthly and Annual set targets

Send your detailed CV to [email protected] with the Subject Line “DIRECT SALES AE”. The closing date for applications is 5 December 2019.

Suitable candidates will be selected in accordance with Primedia Broadcasting’s Employment Equity Policy. Correspondence will only be conducted with short listed candidates. Should you not hear from us within two weeks of the closing date, please consider your application unsuccessful.

Requirements

• Matric
• Minimum of one to two years of media sales experience
• Sales skills, negotiation and presentation skills courses.
• Computer literacy e.g. Windows 2007, Microsoft Word, Microsoft Excel, Microsoft PowerPoint
• Ability to think strategically and solve problems
• Excellent selling skills
• Excellent business written and communication skills
• Ability to conceptualise, prepare and present radio concepts in writing
• Creativity
• Good organisational skills
• Ability to work both independently as well as within a team
• Ability to sell business solutions
• Initiative and follow-through
• Punctuality
• Accuracy
• Ability to build trust and customer loyalty
• Attention to detail
• Ability to liaise with senior decision makers
• Knowledge and understanding of Radio, as well as the media industry would be an advantage
• Appropriate social media knowledge: Internet, Face book, Twitter
• Self-starter
• Self-motivated
• Ability to cope under pressure
• Good attitude to colleagues-clients-team
• Tenacity adaptability
• High level of energy
• Dedication/driven
• Innovative/proactive
• Assertive
• Resilience
• Goal getter