Coca-Cola Beverages South Africa Sales / Marketing Jobs in Limpopo
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Job Summary
Coca-Cola Beverages South Africa (CCBSA) has an exciting opportunity in our Marketing department.
We are seeking a talented individual with relevant skills and experience for a Special Events Manager position based in Polokwane. The successful candidate will report directly to the Regional Sales Execution Manager.
Key Purpose Statement
Develop and implement a Special Events plan aligned with the business strategy to drive brand relevance and support revenue and market growth.
Key Dimensions
- Special Events Plan Execution - The effective execution of the Special Events plan
- Special Events budget - Adherence to allocated budget
- OPEX Management - The effective management of overtime
- Asset Management - Cooler, vehicle, and branding asset management
- RACM Compliance - As per company standards
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Key Outputs and Accountabilities
- Collaborate with the Brand and Commercial team to drive the national special events plan within the region which contributes to market share gains.
- Collaborate with the Sales Execution and Commercial team to devise a regional annual special events plan and budget, aligned with the business strategy, which supports revenue growth.
- Review the effectiveness of the regional and national plan and update it to drive optimal return on investment.
- Drive and monitor the execution of the events plan, through the Special Events team, to ensure adherence of the plan in terms of event specific standards and requirements.
- Devise a framework by event type or category to ensure event execution in accordance to relevant guidelines, standards and requirements.
- Maintain and develop, new and ongoing, stakeholder relationship which adds value to the brand and revenue.
- Identify event opportunities within the market that we operate within, which can be leveraged for brand presence and revenue exposure.
- Drive adherence to allocated budget by monitoring it and ensuring effective cost controls.
- Drive and ensure adherence to relevant health and safety and legal requirements related to special events.
- Draw and compile reports to present breakdown on product categories and subtrades targeted by special events, aligned to the business strategy.
- The effective management and maintenance of special event assets according to business plan.
- Monitor and/or drive adherence to relevant execution standards for Special Event customers and events.
- Coordinate required training and provide on-the-job coaching to drive Special Events capability.
Skills, Experience & Education
Qualifications & Experience
- A relevant formal qualification (e.g. Sales, Marketing, Public Communication).
- At least 5-7 years within a Sales and/or Marketing environment.
- Experience in an eventing and experiential marketing space will be advantageous.
- Computer literacy (MS Office).
Knowledge
- Knowledge of the market.
- Sales or Marketing principles and practices.
- Relevant Company policies and procedures.
- Relevant business systems.
- Product knowledge.
- Business vision and objectives.
- RTM principles.
- Market execution standards, tools and measures.
- Customer service standards.
- Distribution systems.
- An understanding and awareness of competitor trends and RTM.
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