South African Broadcasting Corporation Advertising / Media Jobs in Gauteng
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JOB PURPOSE
The Digital Sales Specialist serves as a key client partner and growth driver within the SABC Digital Sales team. The role is responsible for managing advertiser and agency relationships, identifying revenue opportunities, and packaging cross-platform media solutions across SABC’s digital ecosystem - including SABC+, SABC Sport, SABC News, and Radio digital platforms.
The incumbent combines strong sales acumen, data-driven insights, and a deep understanding of digital advertising to deliver commercial performance and position SABC as a leading digital media platform in South Africa.
MAIN OBJECTIVES (KEY PERFORMANCE AREA)
REVENUE GENERATION & COMMERCIAL DELIVERY
- Achieve monthly, quarterly and annual digital revenue targets, ensuring consistent pipeline coverage and conversion.
- Identify and secure new business opportunities across SABC+, Programmatic, Social, and Cross-Platform bundles (TV + Digital + Radio).
- Collaborate with sales partners (MediaMark, MediaNorth, Arise/365 Digital) to ensure optimal market coverage and joint selling
- Maintain pricing discipline and yield optimisation in line with commercial governance and rate-card policy.
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STRATEGIC ACCOUNT MANAGEMENT
- Act as the primary digital lead for assigned agencies and advertisers, building strong, consultative partnerships.
- Develop and execute account growth plans aligned to client objectives and SABC priorities
- Partner with agency investment, strategy, and digital leads to influence media decisions and unlock incremental investment.
- Manage end-to-end client lifecycle: prospecting, solution design, negotiation, implementation, and performance reviews
CONSULTATIVE SALES & SOLUTIONS DEVELOPMENT
- Use data, audience insights, and campaign analytics to create integrated media solutions tailored to client objectives.
- Package high-impact proposals leveraging SABC+ inventory, branded content, sponsorships, and social amplification
- Collaborate with Product, AdOps, and Insights teams to translate advertiser needs into executable solutions.
- Lead post-campaign reviews and performance sessions to drive renewals and upsells.
DIGITAL STRATEGY & MARKET DEVELOPMENT
- Champion the growth of programmatic and performance-based trading across SABC inventory (AdForm, Magnite, etc.).
- Educate clients and agencies on SABC’s digital capabilities and audience data opportunities
- Stay abreast of global digital trends, technology shifts, and competitor movements to inform sales strategy.
- Represent SABC Digital at industry events, agency sessions, and trade forums to strengthen brand and thought leadership.
REPORTING, FORECASTING & GOVERNANCE
- Maintain accurate sales forecasting, deal tracking, and pipeline reporting in the approved CRM system.
- Provide regular updates on revenue progress, pipeline status, campaign delivery monthly and quarterly business reviews with performance insights and revenue projections.
- Ensure compliance with SABC’s Delegation of Authority Framework (DAF), PFMA, and internal sales policies.
- Work collaboratively with Finance, AdOps, and Legal to ensure all IOs, SLAs, and billing processes are accurate and auditable.
STAKEHOLDER & TEAM COLLABORATION
- Work collaboratively with cross-functional teams (Radio, TV, Sport, AdOps, and Product).
- Support knowledge-sharing and mentorship within the Digital Sales team.
- Promote a culture of innovation, client-centricity, and accountability.
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INHERENT REQUIREMENT
FORMAL QUALIFICATIONS:
- A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above
- Short-course or certification in Digital Advertising, Programmatic Trading, OTT/CTV, or AdTech preferred.
- Additional certifications such as Google Ads, Meta Blueprint, TikTok Academy, IAB Digital Media Sales, or AdForm Academy are advantageous.
EXPERIENCE:
- 3–5 years’ experience in digital media sales, client management, or programmatic advertising.
- Demonstrated ability to build and manage agency/advertiser relationships and meet revenue targets.
- Experience packaging and presenting cross-platform (Digital + TV + Radio) campaign proposals
- Exposure to yield optimisation, digital ad operations, or account-based planning beneficial.
KNOWLEDGE:
- Solid understanding of digital media trading models (direct, programmatic guaranteed, PMP, open auction).
- Working knowledge of AdTech tools - ad servers, SSPs, DSPs, CRM, and analytics dashboards (AdForm, Magnite, Google Ad Manager).
- Exposure to Understanding of audience data, measurement, and performance metrics (CPM, CTR, CPA, reach, and frequency).
- Awareness of SABC’s digital ecosystem and advertiser requirements across key sectors.
- Strong commercial acumen and analytical skills, with the ability to interpret campaign data and optimise performance.
- Excellent communication, presentation, and negotiation skills.
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