Digital Marketing Analyst: Cape Town - Media24

Key Functions include: 

• Collaborate with stakeholders to understand the reporting requirements in order to provide them with support. 
• Collect high quality data 
• Conduct analysis and interpret the results of the analysis 
• Collate the results, create reports of the analysis and present insights to relevant stakeholders 
• Build dashboards in Google Data Studio 
• Serve as a subject matter expert on digital marketing trends, technologies and compliance. 
• Perform research and constantly stay on top of industry trends. 
• Actively look for opportunities to improve through stretch assignments and continuous learning 

What you should have:

• At least three years of experience with Google Analytics 
• Google Ads and basic social media advertising knowledge 
• Experience with building dashboards 
• Experience in supporting marketing teams to optimise their campaigns 
• Ability to work independently, but be a team player 
• Ability to effectively communicate project outcomes to stakeholders 
• Analytics platform certifications would be an advantage. 

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Attributes needed: 

• A strategic and creative thinker with proven analytical and problem-solving capabilities 
• Ability to communicate technical concepts to non-technical audiences 
• Strong project and time management skills 
• Desire to take initiative with the ability to take responsibility for actions and ownership over tasks and duties 
• Passion for efficiency and always finding ways to improve processes 
• Comfortable with ambiguity, ready to solve complex problems.