Social Media Specialist - Mr Price Sport

Mr Price Sport has an exciting career opportunity for a Social Media Specialist. We are looking for a specialist who has a proven track record of growing, influencing, and engaging with a social media community.

 

Purpose

Developing, implementing, and monitoring digital and social media platforms in line with the business strategy.

 

Key Responsibilities

Customer

• Ensure a thorough understanding of the social media and digital customer landscape

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Research

• Keep up to date with competitors (both local and international) to determine their social and digital positions in the market place;
• Use the social media as a research tool to gain customer insight in order to provide feedback to the relevant departments;
• Investigate industry best practice and initiatives and develop new ideas;
• Conduct ad hoc research to keep updated as and when required.

Strategy

• Develop and implement the content strategy in line with Mr Price Sport brand;
• Develop and implement the social media and digital strategy.

Digital

• Develop, manage and execute the Mr Price Sport website content on a continuous basis;
• Develop, manage and execute the Mr Price Sport customer attraction through external digital partnerships;
• Develop, manage and execute the Mr Price Sport customer retention via the Mr Price Sport digital platforms;
• Partner with digital agencies ensuring digital media deliverables.

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Social Media

• Develop, manage and execute the Mr price Sport social media campaigns and day to day activities;
• Partner with merchandise, operations and marketing departments for always on content;
• Manage Mr Price Sport presence on social media sites including Facebook, Instagram, Pinterest, Twitter and relevant blogs;
• Become an advocate for the company on social media spaces engaging in dialogs and answering questions where appropriate;
• Partner with digital agencies ensuring digital media deliverables.

Reporting

• Monitor affective benchmarks for measuring the impact of digital and social media programs;
• Analyse and review and report on effectiveness of campaigns and efforts to maximize results;
• Ensure a clear understanding of Google Analytics and search engine optimization.

Budgets

• Manage the marketing budget accordingly.

 

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Requirements

• Degree or Diploma in Marketing.
• 3 years’ experience in social media platforms and content management
• Passion for sport
• Driver’s license and able to travel
• Thorough knowledge of Instagram, Facebook, TikTok, Snapchat and Twitter
• Problem-solving skills
• Good communication skills
• Ability to influence
• Friendly and positive attitude
• High energy levels
• Passionate about Retail
• Computer literacy
• Innovative
• Attention to detail