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The Senior Performance Marketing Specialist is responsible for planning, executing, optimising, and reporting on full-funnel performance campaigns across Meta, TikTok, and other emerging channels.
This role plays a key part in driving high-quality acquisition and growing brand presence through creative iteration, audience experimentation, and strategic optimisation. As a senior team member, you’ll take full ownership of these platforms, working closely with content, design, and data teams to identify and scale opportunities.
This role requires a blend of strategic thinking and deep executional expertise. You’re expected to proactively identify growth levers, stay adaptable as priorities evolve, and contribute to a high-performing, collaborative environment.
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What you will be doing
Campaign Strategy, Planning & Execution
- Develop, execute and optimise full-funnel performance strategies across Meta, TikTok, and other relevant platforms
- Translate business and growth objectives into clear, platform-specific strategies and tactics
- Manage budgets, bid strategies, placements, and audience segmentation to drive efficiency and volume
- Maintain platform hygiene and ensure campaign setup aligns with tracking and funnel goals
Performance Analysis, Reporting & Optimisation
- Continuously test and optimise campaigns to improve CAC, ROAS, and lead quality
- Monitor performance using Meta Ads Manager, TikTok Ads, Google Analytics, Mixpanel, and Looker Studio
- Deliver actionable insights and performance reports that influence strategy
- Partner with the data team to enhance attribution accuracy and lifecycle analysis
Creative Collaboration
- Brief design and content teams on creative needs based on funnel stage and performance data
- Review and provide feedback on creative assets to ensure they align with platform best practices
- Lead creative testing cycles to identify high-performing messaging, formats, and placements
Continuous Learning & Channel Innovation
- Stay ahead of algorithm changes, privacy updates, and new ad formats across platforms
- Lead structured tests on audiences, bidding, and content to uncover new growth opportunities
- Evaluate and recommend new channels for experimentation and adoption where relevant
About you
Experience
- 5+ years of hands-on experience in paid social/performance/display marketing
- Deep experience running full funnel campaigns across Meta (Facebook, Instagram) and TikTok
- Proven experience driving acquisition and improving ROI through structured testing and optimisation
- Bonus: experience managing Google Ads campaigns
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Education
- Bachelor’s degree in Marketing, Business, or a related field
- Meta Blueprint and TikTok Ads certifications are advantageous
- Ongoing upskilling in growth, analytics, or digital experimentation is a plus
Technical Skills
- Proficient in Meta Ads Manager and TikTok Ads Manager
- Strong understanding of full-funnel marketing, audience segmentation, and performance metrics
- Experience with GA4, Mixpanel, Looker Studio, and multi-touch attribution
- Confident turning data into action through structured reporting and forecasting
Communication Skills:
- Clear, confident communicator with the ability to translate complex performance data into simple, actionable insights
- Comfortable collaborating across marketing, data, content, and design teams
Ways of Working
- Proactive, organised, and accountable
- Comfortable working independently with high levels of ownership
- Analytical and experimental, with a solutions-focused mindset
- Open to feedback, eager to learn, and adaptable in a fast-paced environment
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