Ford Motor Company Communication Jobs in Pretoria
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The Communications Director, Ford South Africa, is responsible for modernising and leading all aspects of the company’s communications strategy in South Africa. This includes a strong emphasis on digital transformation and impactful storytelling to build brand reputation, foster stakeholder engagement, and support core business objectives.
The role requires a strategic leader who will manage media relations, explore direct-to-consumer communication channels, oversee new product launches and sustainment programs, deliver impactful internal communications, and provide expert counsel to senior leadership and a dedicated team.
The incumbent will work closely with social media, marketing, manufacturing, and HR teams to ensure Ford’s vision and values are communicated effectively and consistently.
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Responsibilities
- Lead the development, implementation and management of breakthrough product, corporate and internal communications strategies, covering all stakeholders and channels (working with agency partners where appropriate).
- Provide guidance and counsel in the planning and execution of corporate, product and employee communications initiatives, including new product launches.
- Lead the development and implementation of innovative, digital-first communications strategies across all channels and stakeholders.
- Drive impactful storytelling initiatives that resonate with South African audiences, leveraging digital platforms and multimedia content.
- In partnership with Marketing, explore and implement new forms of direct-to-consumer communication, including social media, influencer partnerships, and owned digital channels.
- Lead media relations strategy, act as primary media contact, and supervise responses to media inquiries, press releases, and events.
- Identify and proactively manage potential issues, providing guidance to team members on mitigation strategies.
- Develop and implement initiatives that promote sustainability, community engagement, and social impact, ensuring alignment with Ford's values and strategic goals.
- Provide people leadership to direct reports, manage HR requirements, and ensure effective team governance (budget on both monetary and vehicles, events, suppliers, controls).
- Partner with senior leadership on communication initiatives by collaborating and crafting briefing materials, speeches, and presentations.
- Conduct research and analysis of industry trends, market dynamics, and competitor activities to identify new communication opportunities.
- Liaise with global and regional communications teams to align and execute strategy.
- Participate in senior management projects as directed by the Ford South Africa CEO and Board of Directors.
Qualifications
- 10–15 years of communications experience, including team leadership.
- Bachelor’s degree in Communications, Public Relations, or related field.
- Deep understanding of the South African media, digital, and automotive landscape.
- Project management experience, including budget control.
- Ability to build and cultivate relationships across functions and grade levels.
- Experience providing trusted counsel to business leaders.
- Strong commercial acumen and advocacy for a communications point of view.
- Proven ability to create and execute a modern Communications Strategy, with expertise in digital channels and storytelling.
- Excellent writing skills, attention to detail, and curiosity.
- Ability to understand and adapt to the motivations and needs of diverse audiences.
- Diplomacy, resilience under pressure, and strong interpersonal skills.
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