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Job Purpose
The Digital Content Designer produces content in line with objectives. The incumbent designs content that is user friendly and creates a positive experience. The role involves designing educational, empowering, and accessible content, while collaborating with stakeholders to ensure consistency, usability, and strategic alignment across platforms.
Areas of responsibility may include but are not limited to
- Designs content as the single source of truth that incorporates business standards, mappings and quality controls.
- Uses the UX and Service Design methodologies to research and understand the context of user behaviour and preferences to inform the user and interface solutions.
- Creates design prototypes for management to review and approve.
- Makes use of relevant and useful graphics and illustrations to produce required documents.
- Ensure content is educational, empowering, useful, and usable across all digital platforms.
- Initiates and participates in internal and external stakeholder discussions to gather requirements and align on content strategy.
- Follows the structured process to gather, understand and document client and employee requirements and translate them into effective content solutions.
- Consistently applies the existing business rules, brand guidelines and standards across all content outputs.
- Responsible for daily planning and execution of tasks related to the communication and content strategy.
- Generates documents that reflect stakeholder requirements and content design principles.
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Key Competencies
- Excellent written and verbal communication.
- Ability to work collaboratively in cross-functional teams.
- Attention to detail and commitment to quality.
- Strong visual design and layout skills.
- Familiarity with content management systems (CMS) and digital publishing platforms.
Education and Experience
- A Degree (or equivalent) in Multimedia Design, Graphic Design or a related field.
- A certification or training in simplified writing or business writing (preferred)
- At least 3 years working experience in a digital content job.
- Experience working in the financial services sector (minimum 3 years preferred).
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