Momentum Metropolitan Holdings Advertising / Media Jobs in Gauteng
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Role Purpose
This role is responsible for leading the creation, planning, and execution of social media content that elevates brand presence, engages communities, and builds storytelling across platforms. The ideal candidate is a digital native who actively seeks out relevant content opportunities and directs compelling social-first campaigns aligned to marketing goals.
Duties & Responsibilities
Internal Processes
- Keep abreast of trends, legislation and best practices within the public relations field as it relates to social media.
- Contribute to the development of social media strategy and polices aligned to the business and marketing strategies.
- Define, track and analyse social media Key Performance Indicator and Return on Investment.
- Measure the success of social media campaigns based on defined metrics.
- Stay up to date with the latest social media best practices and technologies.
- Effectively use social media marketing tools as part of campaigns and initiatives.
- Communicate with industry professionals and influencers via social media to create and strengthen a network.
- Develop, implement and manage our social media strategy after conducting competitive research, platform determination, messaging and audience identification.
- Plan, create, publish and share new content (including original text, images, video and code) daily that builds meaningful customer connections, increases brand awareness and encourages community members to engage with the brand
- Collaborate with sales and marketing teams to develop social media campaigns
- Stay up to date with the latest social media best practices and technologies
- Set up and optimise company pages within each platform to increase the visibility of company’s social content
- Monitor Search Engine Optimisatin and customer engagement and suggest content optimisation
- Moderate user-generated content in line with the moderation policy
- Collaborate with sales, web design, web development, digital marketing, customer relations and product development teams
- Capture and analyse the appropriate social data/metrics, insights and social media best practices to measure the success of every social media campaign, then use that information to refine future campaigns
- Work with copywriters and designers to ensure content is informative and appealing
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Client
- Provide expert recommendations and guidance on social content strategy to internal stakeholders.
- Build and maintain relationships with clients and internal and external stakeholders
- Deliver on service level agreements made with internal and external stakeholders and clients
- Make recommendations to improve client service within area of responsibility
- Participate and contribute to a culture which builds rewarding relationships, facilitates feedback and provides exceptional client service
- Surface insights and content opportunities from social engagement to inform broader business strategies.
People
- Develop and maintain productive and collaborative working relationships with peers and stakeholders
- Positively influence and participate in change initiatives
- Continuously develop own expertise in terms of professional, industry and legislation knowledge
- Contribute to continuous innovation through the development, sharing and implementation of new ideas
- Take ownership for driving career development
Requirements
- Bachelor’s degree in Communication, Marketing, Journalism or related qualification - Essential
- 3- 5 years Social Media management experience including developing, planning and managing content in a corporate, or agency setting - Essential
- Experience of using various social analytical software
- Experience doing audience research and competitor analysis.
- Experience reporting on social performance against KPI’s
Competencies
- Interpersonal skills
- Problem solving
- Language and writing skills
- Editing skills
- Communication skills
- Planning and organising
- Stakeholder management
- Networking and relationship building
- Behavioural competencies:
- Providing Insights
- Developing Strategies
- Managing Tasks
- Generating Ideas
- Embracing Change
- Producing Output
- Exploring Possibilities
- Inviting Feedback
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Knowledge:
- Knowledge of social media management and strategy
- Excellent knowledge of social media platforms
- Knowledge of social media best practices
- Knowledge of various analytical software
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