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Role Summary
- To research, analyze, and forecast fashion trends—globally and locally—transforming insights into actionable design direction for the business.
- This role ensures that the buying and design teams are aligned to relevant and commercially viable fashion trends, helping to drive trend-led product decisions and enhance the brand's market relevance.
Key responsibilities
Trend Forecaster
- Research and analyze global, local, cultural, and social trends across the fashion industry.
- Identify and define both short-term (seasonal) and long-term (macro) trends, with a focus on print, colour, fabric, and silhouette.
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- Translate trend insights into visual and written presentations, including moodboards and seasonal trend books.
- Filter and adapt high-fashion trends into commercially viable options for a mass retail audience.
- Collaborate with the Graphic Design and Buying Teams to translate trends into product and design concepts.
- Conduct and interpret both qualitative and quantitative research, including customer behavior and market shifts.
- Leverage tools such as Google Trends, WGSN, and social/media platforms for data collection and insight extraction.
- Support silhouette direction and updates for current and upcoming seasons
MINIMUM REQUIREMENTS:
- Relevant tertiary qualification in Fashion Design, Trend Forecasting, or a related field
- 3–5 years experience in fashion trend forecasting, buying, or design-related roles
- Proficiency in WGSN, Google Trends, and social/media analytics platforms
- Advanced skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong research, analysis, and presentation skills
- Solid understanding of commercial retail and consumer behavior
Competencies
- Strong understanding of the global and local fashion landscape
- Commercial awareness with the ability to balance creativity and market relevance
- Exceptional visual communication and presentation skills
- Analytical mindset with the ability to interpret data into creative strategy
- Strong collaboration and cross-functional communication skills
- Highly organized, detail-oriented, and able to manage multiple projects
- Creative and innovative thinking with a trend-sensitive eye.
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