Coca-Cola Beverages South Africa Sales / Marketing Jobs in Gauteng
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Coca-Cola Beverages South Africa has an exciting opportunity in the Sales & Marketing Department. We are looking for a seasoned individual with the necessary skills & experience for a Channel Specialist: HORECA role.
Key Duties & Responsibilities
Key Outcome
- Brand Marketing Plan Execution: Collaborate with the Monster Energy Company (MEC) frontline marketing team to execute regional marketing plans in alignment with the global brand strategy, ensuring brand consistency and maximizing regional impact.
- Joint Business Planning with HORECA Teams: Work with dedicated regional HORECA teams to ensure the execution of the annual joint business plan, maintaining alignment between global strategies and regional objectives.
- Promotional and Activation Support for Regional Teams: Provide ongoing promotional and activation support to regional sales and customer teams to maximize the impact of developed programs and drive performance at the local level.
- Collaboration on New Product Launches: Partner with the Category Management team and Commercialisation project managers to ensure the successful execution of new product launches within the channel, adhering to the ABP and innovation timelines.
- Top-to-Top Engagement with Key Customers: Foster strong relationships with senior leadership in key accounts to align on business objectives, performance tracking, and new opportunities.
- Localized Brand Promotions Execution: Activate the national brand calendar and adapt programs to regional markets, ensuring they resonate with local consumers while staying true to the brand’s core message.
- Ongoing Evaluation of Promotions and Campaigns: Review and assess the effectiveness of executed promotions and campaigns, providing actionable feedback and insights to improve future initiatives.
- Trade Marketing & Customer Relationship Management: Work closely with the trade marketing team to identify innovative solutions and support the execution of new product introductions and brand campaigns.
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Functional Capabilities
- Brand Marketing Execution
- Joint Business Planning and Alignment
- Promotional and Activation Management
- Product Launch and Commercialization Support
- Customer Relationship Management
- Localized Brand Promotion Implementation
- Campaign and Promotional Evaluation
- Trade Marketing and Innovation Implementation
- Cross-Functional Collaboration
- Reporting and Communication
KBI
Execution against Brand Direct Marketing Expenditure (DME) and Annual Business Plan (ABP), by portfolio
Skills, Experience & Education
Education
- A bachelor’s degree in Marketing, Business Administration, or a related field.
- Postgraduate qualifications (e.g., MBA, Master’s in Marketing) are advantageous.
Experience
- 5+ years of relevant experience in FMCG sales, trade marketing, or key account management within the hospitality or related sectors.
- Hands-on experience in brand marketing execution, joint business planning, and promotional management.
- Familiarity with digital marketing tools, trade marketing strategies, and product launch processes.
Skills
- Ability to align brand objectives and regional market needs, focusing on growth and performance.
- Strong teamwork with internal teams (marketing, sales, category management) and external partners to ensure successful execution of business plans.
- Expertise in executing marketing campaigns that ensure brand consistency while adapting to local market needs for greater impact.
- Skilled in developing and managing promotional programs, coordinating logistics, and measuring campaign effectiveness to optimize results.
- Ability to build and maintain strong relationships with key accounts and senior leadership to ensure customer alignment with brand goals.
- Proficient in analyzing performance data, monitoring KPIs, and making data-driven decisions to improve campaign and business outcomes.
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