Badger Holdings Pty Ltd Advertising / Media Jobs in South Africa
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Description
We're Hiring: Content Writer
Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life while meeting the demands of a highly regulated industry.
You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.
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Responsibilities
Content Creation and SEO/AIO Optimisation
- Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
- Partner with subject matter experts to ensure technical accuracy and brand alignment.
- Optimise new and existing content for search engines and large language models.
- Monitor analytics and keyword trends to continuously refine content strategy.
Technical and Regulated Writing
- Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
- Translate complex insurance information into plain English—without compromising regulatory accuracy.
- Ensure alignment with Australian financial services laws and consumer protection standards.
Creative Copywriting Support
- Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
- Maintain a consistent tone of voice and messaging across all platforms.
Where you will work
- Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa’s stunning Garden Route.
- Working hours will be semi-aligned to the Australian time zone: 06:00 to 15:00 SA time, giving you more free time later in your day!
Why work with us?
As part of a purpose-driven Australian pet insurance company, this role supports our mission to protect the health and well-being of pets across the country. You’ll work in a collaborative, quality-focused environment that values integrity, transparency, and compliance – while also allowing creativity and customer empathy to shine in our communications.
Requirements
What you’ll need:
- Minimum 3 years of experience in content writing, with exposure to technical and regulated environments.
- Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.
- Excellent written English, grammar, and proofreading skills.
- A disciplined, self-driven mindset—comfortable in a remote work environment with time-zone flexibility.
- Ability to juggle multiple deadlines in a fast-paced, collaborative setting.
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Bonus Skills
- A diploma in English, Journalism, Marketing, or Communications.
- Familiarity with Australian insurance or financial services regulation.
- Understanding of accessibility standards and inclusive content practices.
- A love of animals—or experience writing for pet-focused audiences!
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