Takealot Advertising / Media Jobs in Cape Town
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Mr D, a division of the Takealot Group, is looking for a highly talented Paid Media Manager to join our team in Cape Town.
We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!
Think you’ve been challenged before? Think again!
- Scale: Show the millions of Mr D customers what you can do
- Learn: We work with the best of the best, and then some.
- Grow: Expand your career in the fast-growing Takealot Group: Takealot.com and Mr D. We like to promote from within: Here’s your chance.
The position reports to the Head of Paid Media of Mr D.
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Your responsibilities will include:
- Manage, Run, Optimise and Report back on Paid Advertising channels on a daily, weekly and monthly basis to the internal and external stakeholders, these include but are not limited to:
- SEM (Google Search & Google Shopping) Display & Video 360 (Acquisition & Remarketing)
- App Install & App Engagement (Acquisition & Retention) Video (YouTube)
- Managing paid advertising budgets optimally to achieve business
- KPI’s Assist business departments with paid advertising requirements, reporting, analysis and strategies
- Help other business departments understand and how best to implement their digital advertising requests.
- Keep up to date of changes in the digital industry and setting up tests to implement and determine the viability of these new changes on our internal paid advertising
- Develop and drive a mobile app acquisition and retention strategy
Skills, Knowledge & Abilities:
- Strong knowledge of Paid media channels including Google Ads (Search, Display, Shopping & YouTube), META and Tiktok
- DV360 and SA360 experience (Beneficial)
- Demonstrated knowledge of data analytics tools including Google Analytics and MMPs such as Adjust or Appsflyer
- Certifications: Google Ads & Google Analytics (Required)
- Understanding of ASO and SEO (beneficial)
- Google Tag Manager experience(beneficial)
- Advanced analytic and reporting skills required
- Proficient in daily, weekly, and monthly reporting standards
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Qualifications and Experience:
- Bachelor’s degree in Digital Marketing or Marketing or equivalent or Statistics, Mathematics or Computer Science
- 2 - 4 years’ experience in a paid advertising role
- 1+ years proven success managing user acquisition channels for mobile apps
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