Launch Digital Advertising / Media Jobs in Johannesburg
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We are looking for an experienced and self-driven Paid Media Specialist to join our marketing team!
As a Paid Media Specialist at Launch, your main duty will be to develop, implement and manage Paid Media campaigns (specifically Google Ads & Facebook Ads) for our clients and help them achieve their digital marketing goals.
Responsibilities
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Create effective paid media strategies for clients
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Building paid media campaigns using best practices
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Managing client budgets
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Using the correct bidding strategies
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Setting and tracking KPIs for clients
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Writing attractive and concise copy for adverts to encourage higher CTR
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Working with the Digital Account Manager to develop new strategies to help clients achieve their marketing goals
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Working with Google Data studio & Google Analytics to pull easy-to-understand reports for clients
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Maintain good relationships with clients and partners
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Keep abreast of the latest PPC and SEM trends and news
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Analyse landing pages and make suggestions to improve conversion rate and performance
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Read and understand analytics reports - and relay this information succinctly and simply to clients and team
Requirements
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Minimum 3 years proven experience as a Paid Media Specialist
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In-depth working knowledge and familiarity with Google Ads, Facebook Ads, Google Data Studio, Google Ads Editor, Google Merchant Centre, Google Analytics.
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Excellent communication skills
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Annual Google Ads Certification
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A working understanding of various Google Ads methodologies such as ALPHA-BETA, SKAG etc.
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Preferred: Experience with funnel marketing elements is preferred. E.g., landing page building, creative / copy, tracking / attribution, analytics, etc.
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Critical thinker, strong math skills and problem-solving skills
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Team player
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Good time-management skills
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Great interpersonal and communication skills
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