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Position Summary
To drive Nespresso’s Direct-to-Consumer (DTC) business performance by owning and developing Nespresso-owned digital platforms (B2C & B2B). Translate global eCommerce strategy into local execution, ensuring best-in-class customer experience, sustainable growth, and strong commercial results across all digital touchpoints.
A day in the life of a E-Commerce Manager
Drive DTC Business Performance & Customer Experience
- Own the performance of Nespresso’s DTC eCommerce platforms (B2C and B2B) in the local market
- Ensure continuous monitoring and analysis of digital performance (traffic, conversion, AOV, retention, CLV)
- Leverage consumer, market, and platform insights to identify growth opportunities and optimize the end-to-end digital journey
- Ensure a seamless, consistent, and premium customer experience across all digital touchpoints
- Lead activation plans to drive acquisition, engagement, and retention of the Nespresso consumer base
- Partner with Marketing, CRM, Supply Chain, IT, and Customer Service to deliver integrated omnichannel initiatives
- Ensure timely and high-quality execution of global and local campaigns, product launches, and promotions on DTC platforms
- Continuously collect feedback from consumers and internal stakeholders to improve the digital journey and conversion
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Strategy, Innovation & Commercial Ownership
- Translate global eCommerce and DTC strategy into local market initiatives that drive profitable growth
- Identify and lead digital innovation opportunities, including platform enhancements, new functionalities, and testing of new business models
- Stay up to date with eCommerce trends, digital best practices, and competitor activity to maintain Nespresso’s premium positioning
- Own and manage E-Commerce business cases and initiatives, ensuring clear ROI and alignment with strategic priorities
- Collaborate closely with HQ and other markets to share best practices and align on roadmap priorities
Department & Management Responsibilities
- As a member of the local Management Team, contribute to strategic and tactical decisions impacting overall business performance
- Own and manage the eCommerce P&L, including revenue, margin, CAPEX and OPEX, in collaboration with Finance
- Ensure optimal resource allocation and investment decisions within the Operational Planning (OP) process
- Drive efficient ways of working in line with company guidelines and operational plans
- Act as the end-responsible for DTC eCommerce performance and results in the local market
People & Performance Management
- Attract, develop, and retain top digital talent through coaching, feedback, and structured development plans
- Build a high-performing, collaborative team with a clear sense of purpose and shared goals
- Set clear performance objectives aligned to business priorities and monitor progress using the PDP methodology
- Lead by example in terms of Nespresso Leadership Framework (NLF) behaviors and safety leadership
- Foster a positive, inclusive, and high-performance culture that reflects Nespresso’s values
What will make you successful
- Degree in Business, Marketing, Digital, E- Commerce or equivalent
- 5–6 years’ experience in DTC eCommerce or Digital roles, ideally within FMCG or premium/luxury brands
- Strong commercial acumen with proven experience driving online sales and conversion
- Solid experience managing digital platforms, performance analytics, and customer journeys
- End-to-end exposure to eCommerce operations including UX, CRO, CRM, digital marketing, and platform optimization
- Proven leadership and stakeholder management experience
- Strategic mindset with the ability to translate strategy into execution
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